Writing for Real People (Part 2)
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This week we’re continuing to explore the idea of writing for real people. Last week in Writing for Real People (Part 1), we looked at what it means to write for real people and why it’s so important. This week we’re exploring how to get the job done in a way that compels readers to keep reading our material.
If you’re reading this article in your email or in your RSS reader then be sure to click through and visit Writing for Real People (Part 2) at the site so that you can experience this week’s video episode. You’ll be glad that you did.
Brandon Diaz said:
Great Video series. I couldn’t agree more that now more than ever is a great time to start focusing on
Lately, with the addition of real time results, personalized search, as well as things like Stumbleupon, Twitter, etc. a great, well written post can usurp even the most dedicated SEO.
I’ve noticed that getting even one person to talk about your content can be much more powerful than even the highest pagerank.
That aside, I think including a more personal element is definitely a great idea, there has been a definite shift in today’s internet towards transparency, and a little goes a long way.
Glen said:
Well said.
In the bricks and mortar business I work for we increased our sales by 38% this year by changing our focus from our needs as a business to getting to really know our individual customers needs and focusing on them.
As a side benefit the employees are happier as well. They aren’t dealing with “that person” anymore. They are dealing with “Jim” or “Mary” or..
As you stated in your video the same things apply in the online world..
scheng1 said:
Whatever techniques we used in writing, the readers behind the social networking and search engines are the most important people
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Gabe | freebloghelp.com said:
Sadly, the blogger society is so obsessed with short-term traffic boosts that they forget to write for humans and not search engines.
This should be a good reminder for bloggers to build a brand identity and let their personalities shine through their site.
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Bloggeri @ Blogging Guide said:
Being practical and personal are always good ways to attract readers. Being practical will encourage readers to come back, when they find that the information is easy to read an to apply. Being personal makes write better and it also makes you write less mechincally. You will automatically try to attach feelings to the text and your readers will pick that up.
Great post Nick, thanks again
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Nicholas Cardot said:
Bloggeri @ Blogging Guide –> You’re welcome and thanks for the feedback. These tips really will help you to transform your blog or website and help you to appeal to real people and draw them in to interact with you.
Kelly said:
Great video. I do think that a lot of time people forget who they are writing to, humans. And writing can seem a bit robotic and not organic. Glad you are posting about this, it is very helpful advice! Thanks.
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