Why you need Pizzazz in your Writing?
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Our host today is Kritika Kulshrestha. If you're interested in getting in front of the readers of Site Sketch 101, check out our guest posting invitation here.
Selena. Maid in Manhattan. Monster-in-Law. Bordertown. The Back-up Plan. What do they have in common?
Jennifer Lopez.
When I first heard her Billboard Hot 100 single – “Waiting for Tonight”- years ago and then witnessed the crazy fan following for JLo, as she was popularly called, I knew that her success in movies and music had to be attributed to something more than just sheer talent.
Unlike other Hollywood actors, JLo brought something different to the screen. She was and still is, according to me, the Goddess of Oomph.
JLo and Writing?
What makes me a JLo movie fan is one thing – her oomph adds a dose of ‘zingy-ness’ in every movie she does. It makes me want to watch it.
So what entices me into reading a novel, a short story, or a web article? That little bit of pizzazz.
An article or novel could be about the most mundane feature of our lives, but it has to be made interesting and leave the reader craving for more. Just like scrumptious food does to a customer.
How do you add that dash of sizzle to your writing?
Personalize your writing
When you write, you have to be in the character’s shoes. Write as you imagine. Think about what you would do in a particular situation. This helps to liven up your story.
Little anecdotes break the monotony
Infuse little anecdotes to weave your article around them. This not only takes the reader to a different space but also keeps the interest alive.
For example, you are writing a relationship advice column, include a personal story or two to help the reader feel at ease. Doing so will make him or her feel that they are not the only ones with relationship troubles. Your personal story will make them feel happy and relieved.
However, do not overpower your article with emotional trauma. This might just boomerang and knock your piece of writing down.
Remember you have an audience
Unless you are only writing a personal diary and are going to keep it locked in your drawer, you need to remember that you have an audience who loves your writing and wants to read more.
It may be a blog post or a feature story, but there always has to be some reality in your writing. When you and your writing connect with the audience, emotionally and personally, you have succeeded as a writer.
There was a time when I wrote a poem for a dear friend of mine. The poem succeeded in making him cry because he was so touched by the words.
That’s what writing can do to you.
Feel the power yourself
When you write, feel the emotions taking over your mind and body. Write with your heart, that’s what I always believe in.
Discover a new way of writing and you will see the words flow like a cascading river of sweet honey.
It worked for me. Does it work for you?

Honor said:
I’m a very emotional person anyway, yes, writing from the emotions is valuable advise, after all, we are humans with emotions connecting with other humans with emotions aren’t we.
ravi patel said:
Hey Kritika,
Thanks for giving your great ideas about this topic. I always think what my viewers want to read on blog and then i write for them. It really helps me to generate traffic on my blog.
Kritika Pramod Kulshrestha said:
Thanks Ravi!
Michael said:
Great post. Much appreciated
Kritika Pramod Kulshrestha said:
Thanks!
Becca said:
For blogging it is very essential to do your own research and write your own contents. Read a lot and do a lot of brain storming before writing killer contents. People will visit your blog to read new contents.
Francisco Yarbrof said:
This post is great. I love how you used the J-Lo example, because I agree that she adds spice to all her songs and that is what people need to do to their blogs, in order to get more readers. I also agree that you should try and express your emotions, into your blog as this gives is a more personal touch and will generate more traffic.
Kritika Pramod Kulshrestha said:
Many Thanks!:)
Evergreen Business said:
Couldn’t have said it better myself..Emotion is the key to conveys one thought PERMANENTLY
Prahlada said:
As a writer expressing oneself is not enough. To have written in words emotions with a sense of notion. That itself generates expression. Thank you for igniting that flame in me. Keep up the good work.
Message me @ [email protected] please. Thank you.
John Ryan said:
Ha ha ha very nice, I liked the tricks and writing style very much. Thanks