Why Facebook Fans Matter
Facebook fans are one of the most effective means of sparking a favorable buzz around your brand. And your Facebook fan page can help you engage those fans, market your products, draw traffic to your website, and build a larger and more loyal following.
Here are some surefire ways to increase your fan-base and use your Facebook fan pages to drive traffic to your website:
1. Increasing Your Company’s Facebook Fan-Base
A large Facebook fan-base is not only a sign of popularity to the new people who visit your page; it’s also a practical way of getting the word out about your brand to those who use the world’s most popular social media platform. Here are several simple ways to raise your Facebook fan numbers:
Take advantage of Facebook’s new “Like” prompt.
Facebook’s new module – the Facebook “Like” prompt – was designed to maximize the value of Facebook check-ins. By making sure your location information is part of your page description, you’ll make it much easier for users to Like your page when they check in to your location. With the new module, Facebook will now prompt users, at check-in, to Like the pages of the businesses they visit, linking directly to the pages and saving them the extra step of searching through the Google Places listings.
Post an interesting outbound link and start an intriguing conversation about it on your Facebook page.
Post links your fans will be likely to share. Their Facebook friends will see your fascinating content and may just be enticed to click through to your page, Like it, and join the discussion.
Encourage your fans to share your posts and your page with their friends.
Chances are good that someone who enjoys your page or exhibits loyalty to your brand would be happy to share a link to your page if asked. So, ask.
Consider offering a prize to the person who sends the most fans/Likes to your page.
Have people send their friends, who must leave a comment telling you who sent them. You’ll then need to keep track of how many fans each person sends and distribute the prize to the winner at the end of the promotion.
2. Using Your Facebook Page to Drive Traffic to Your Website
Facebook pages are an excellent vehicle for increasing website traffic and thereby selling products and marketing your brand. Here are several great ways to use your fan page to drive traffic:
Announce the discounts, deals, and special offers your Facebook fans will find on your website.
Post tempting images and enticing descriptions, along with a convenient link to the product’s landing page or your website’s Specials page.
Offer special, limited-time Facebook-sourced promotional deals.
For example, you might post a link to a product page on your website, saying that everyone who visits and places an order before midnight EDT and uses a specific promotional code will get a 20% discount.
Link to helpful information you’ve published on your website.
Publish a selection of articles, blog posts, and other informational resources that your Facebook fans will find useful, and post links to this content on your Facebook page.
Start a discussion on your Facebook page about a specific piece of content on your website.
Link to the content on your Facebook page, and then spark a discussion by asking intriguing questions, making bold statements, or using any other communication method that will reel them in. Most will visit your site to check out the content before discussing it.
Your Facebook fans are a key component of your company’s success, so treat them well, create a page they’ll love, and give them plenty of opportunities to find out how much you appreciate them.