What is Most Important at Your Blog?

The arguments about which are the most important factors in creating a successful blog have echoed across the internet for years.

Bloggers are constantly debating the importance of the issues that impact their blogs effectiveness. If two concepts are discuss, invariably the conversation will always turn from how to effectively implement that principle to how important it is compared to other factors.

Hotly Debated Topics in the Blogosphere

Here’s a few examples of what I’m talking about:

• Is it more important to focus on SEO or to write for real people?
• Is it more effective to build your on-page SEO or your off-page SEO?
• Is it more important to focus on writing or to focus on design?
• Is it more important to build traffic from search engines or from social media?
• Is it more important to focus on networking or on building great content?

Flying High Requires Everything You’ve Got

Imagine if you will that you are a pilot of an airplane with four engines and you need to get somewhere as fast as you can. In order to get off the ground, you only need to power up one of those engines. However, the drawback to that is that you will get off the ground slowly and once you get in the air your maximum speed will be greatly limited.

If you want to get somewhere fast, you’re going to power up all four engines. You’re going to do whatever it takes to get it off the ground and to the destination as fast as possible.

It would be ridiculous to argue about which engine is the most important. Just fire them all up and get to where you need to go. This is the mindset that most bloggers need to adopt.

Those who do both will go farther faster.

Instead of debating which are the most important aspects of blogging, let’s work to accomplish as many of them as we can. Let’s attract search engine traffic and let’s write compelling articles for real people. Let’s make a strong use of keywords and let’s focus on building quality inbound links.

In almost every instance, when someone debates which concept is the most important, the person who does both will go farther and get there faster. The blogger who debates whether he should bring in traffic from search engines or social media will almost always follow behind the person who does both.  The blogger who debates between better content and better design will always trail the blogger who build strength into both.

Group Reflection

Don’t keep debating about which concepts are the most important for your blog. If it has any importance at all, take a few minutes to learn about it and practice it at your site.

If you want to surpass your competition then you’re going to need to employ every tactic in your arsenal. Don’t pick and choose. Throw everything that you’ve got at them.

What do you think?