Comments on: Group Discussion: What is a Brand? http://www.sitesketch101.com/what-is-a-brand/ An Artistic Approach to Online Business Tue, 22 May 2012 17:19:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Building a Brand Around Your Blog http://www.sitesketch101.com/what-is-a-brand/#comment-41972 Building a Brand Around Your Blog Mon, 24 Oct 2011 03:23:45 +0000 http://www.sitesketch101.com/?p=7294#comment-41972 [...] a recent community discussion article entitled What is a Brand? you provided some amazing concepts about the building blocks for a successful brand for a business [...] [...] a recent community discussion article entitled What is a Brand? you provided some amazing concepts about the building blocks for a successful brand for a business [...]

]]> By: George http://www.sitesketch101.com/what-is-a-brand/#comment-39615 George Mon, 25 Jul 2011 00:36:24 +0000 http://www.sitesketch101.com/?p=7294#comment-39615 These days to make a brand appealing, lot of efforts have to be made. Earning a good brand reputation is hard, but with consistency in advertisements and social media participation I believe it can be achieved. In my opinion a good brand management policy should consider long term and short term goals. These days to make a brand appealing, lot of efforts have to be made. Earning a good brand reputation is hard, but with consistency in advertisements and social media participation I believe it can be achieved. In my opinion a good brand management policy should consider long term and short term goals.
My Latest Blog Post: Make Money With Your Twitter Account

]]> By: Suzanne Vara http://www.sitesketch101.com/what-is-a-brand/#comment-23003 Suzanne Vara Sun, 07 Mar 2010 06:14:42 +0000 http://www.sitesketch101.com/?p=7294#comment-23003 A brand is a message based upon a promise generally to create/set expectations of the product/service and overall company. The message is developed and distributed via various channels for consumers to receive and react. As consumers encounter and experience the product/service they develop their own perceptions and identity for the brand based upon their expectations of how the brand through the product/service supported the message. A brand that has done well is Apple. People lined up in the thousands for the iphone without ever being exposed to it or having any type of experience with it. As a company people had a previous experience with Apple and trusted that the iphone was going to be what they said it was. To create a positive brand image/identity within the minds of consumers you must create a message that is believable, connects emotionally with the target market and is easily supported but the product/service (through performance). The corporate identity (name,logo, website, etc) does need to be aesthetically pleasing so that people like and elicit trust as people will buy brands that they like and trust. A brand is a message based upon a promise generally to create/set expectations of the product/service and overall company. The message is developed and distributed via various channels for consumers to receive and react. As consumers encounter and experience the product/service they develop their own perceptions and identity for the brand based upon their expectations of how the brand through the product/service supported the message.

A brand that has done well is Apple. People lined up in the thousands for the iphone without ever being exposed to it or having any type of experience with it. As a company people had a previous experience with Apple and trusted that the iphone was going to be what they said it was.

To create a positive brand image/identity within the minds of consumers you must create a message that is believable, connects emotionally with the target market and is easily supported but the product/service (through performance). The corporate identity (name,logo, website, etc) does need to be aesthetically pleasing so that people like and elicit trust as people will buy brands that they like and trust.

]]> By: Nicholas Cardot http://www.sitesketch101.com/what-is-a-brand/#comment-22989 Nicholas Cardot Sun, 07 Mar 2010 01:01:17 +0000 http://www.sitesketch101.com/?p=7294#comment-22989 Olusegun » It's whatever promise others think that you are making. Olusegun » It’s whatever promise others think that you are making.

]]> By: Olusegun http://www.sitesketch101.com/what-is-a-brand/#comment-22916 Olusegun Sat, 06 Mar 2010 06:26:07 +0000 http://www.sitesketch101.com/?p=7294#comment-22916 Your brand is your promise. Your brand is your promise.

]]> By: Tim Zager http://www.sitesketch101.com/what-is-a-brand/#comment-22834 Tim Zager Fri, 05 Mar 2010 03:52:58 +0000 http://www.sitesketch101.com/?p=7294#comment-22834 A brand to me answers the question "What is the business or individual known for?" It's a combination of traits that form something valuable that people are drawn to and want to tell their friends about. .-= My Latest Blog Post: <a href="http://magicdudemarketing.com/pay-no-attention-to-the-man-behind-the-curtain" rel="nofollow">Pay No Attention To The Man Behind The Curtain</a> =-. A brand to me answers the question “What is the business or individual known for?” It’s a combination of traits that form something valuable that people are drawn to and want to tell their friends about.
My Latest Blog Post: Pay No Attention To The Man Behind The Curtain

]]> By: Mike Stenger http://www.sitesketch101.com/what-is-a-brand/#comment-22832 Mike Stenger Fri, 05 Mar 2010 02:59:33 +0000 http://www.sitesketch101.com/?p=7294#comment-22832 To me, a brand is something that is not recognized visually but mentally. Like you not only recognize who or what it is when you see their logo or come across their social media profiles, but when you hear something about them mentioned, it's instantly attached to something you know. Great discussion by the way Nick! .-= My Latest Blog Post: <a href="http://feedproxy.google.com/~r/MikeStengerDotCom/~3/x3PRfovCYSU/that-sucks-4" rel="nofollow">That Completely Sucks!</a> =-. To me, a brand is something that is not recognized visually but mentally. Like you not only recognize who or what it is when you see their logo or come across their social media profiles, but when you hear something about them mentioned, it’s instantly attached to something you know.

Great discussion by the way Nick!
My Latest Blog Post: That Completely Sucks!

]]> By: Aminul Islam Sajib http://www.sitesketch101.com/what-is-a-brand/#comment-22815 Aminul Islam Sajib Thu, 04 Mar 2010 20:32:34 +0000 http://www.sitesketch101.com/?p=7294#comment-22815 I believe a brand may not have a slogan but must have a unique logo that comes up on people's mind when they think of you. .-= My Latest Blog Post: <a href="http://feedproxy.google.com/~r/aisajib/~3/IEGGAW_BJRE/" rel="nofollow">Do You Need A Google Wave Invitation?</a> =-. I believe a brand may not have a slogan but must have a unique logo that comes up on people’s mind when they think of you.
My Latest Blog Post: Do You Need A Google Wave Invitation?

]]> By: Dennis Edell http://www.sitesketch101.com/what-is-a-brand/#comment-22809 Dennis Edell Thu, 04 Mar 2010 19:04:57 +0000 http://www.sitesketch101.com/?p=7294#comment-22809 Every once in a while an article comes along that really makes you think outside the box, thanks Nicolas. The main purpose of my current blog move is for branding purposes, but now I really think I need to so something with my logo..not change it, persey, but maybe add to it. .-= My Latest Blog Post: <a href="http://www.dennisedell.com/5039/blog-updates/" rel="nofollow">DEDC Updates – What the (Near) Future Holds for You and I!</a> =-. Every once in a while an article comes along that really makes you think outside the box, thanks Nicolas.

The main purpose of my current blog move is for branding purposes, but now I really think I need to so something with my logo..not change it, persey, but maybe add to it.
My Latest Blog Post: DEDC Updates – What the (Near) Future Holds for You and I!

]]> By: Sanford http://www.sitesketch101.com/what-is-a-brand/#comment-22804 Sanford Thu, 04 Mar 2010 16:33:42 +0000 http://www.sitesketch101.com/?p=7294#comment-22804 WOW! It would take a whole post to answer each of these questions. Short answers: 1. A quality of unique-ness; being different somehow from your competition. 2 & 3. I will buy generic when it's an option, local when possible. That said, I buy M&M's because it's a fun food and their commecials are fun. I stopped eating at McD's after too many digestive problems and their commercials don't relate to me. And, though I know Fords are generally good cars, I'ld rather own a Chevy or Dodge. 4. Trust, community involvement, a style appropriate to product function, and probably most important, getting customers emotionally involved. Off to build a new website now. Hope to see the follow-up on this. WOW! It would take a whole post to answer each of these questions.

Short answers:
1. A quality of unique-ness; being different somehow from your competition.
2 & 3. I will buy generic when it’s an option, local when possible. That said, I buy M&M’s because it’s a fun food and their commecials are fun. I stopped eating at McD’s after too many digestive problems and their commercials don’t relate to me. And, though I know Fords are generally good cars, I’ld rather own a Chevy or Dodge.
4. Trust, community involvement, a style appropriate to product function, and probably most important, getting customers emotionally involved.

Off to build a new website now. Hope to see the follow-up on this.

]]>