An Url Structure that will Maximize Readers
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Today’s post is going to be quite a bit different than usual. I’m going to use this post as an opportunity to respond to a recent email I received and to encourage you all to connect with me on a personal level just like the reader in this article has done.
Yesterday I received an email from one of the readers here asking me a few questions about the most effective way of setting up the domain name for a website like a portfolio that will also include a blog. The question was a really good one and since I think the information might help a lot of people I’ve decided to share this email with you along with some advice on the matter.
Hi, Nicholas, how are you? I bet your really busy with the blog and all the comments in each post. I´m almost ready to launch my own blog, and I have some questions: I got a domain name and I like it for my “business-design-portfolio” website too.
Should I use mydomain.com/blog or mydomain.com for the blog and mydomain.com/design or something for the web portfolio or should I use another domain altogether?
Thanks a lot for taking your time to help me and for this amazing blog and all its tips.
Please don’t hesitate to contact me
Let me kick it off by saying that I’m never too busy to take your questions. If any one of you ever want to email me with questions, suggestions or anything else please don’t hesitate to do so. I will take the time and give you a personal response.
In fact, the easiest way to communicate with me in real time is through my Google Talk application. If you have gmail and you use the Google Chat feature then feel free to contact me anytime for a conversation. My username is holas84 and I would love to hear from you.
2 Practical Principles about Websites
If you want to get the absolute best you can out of your site’s url structure then you need to understand two very simple principles:
- People are attracted to sites that are updated on a regular basis.
- People are repelled from sites that require them to dig for the updates.
If you apply these two principles to the question at hand then you’ll find that the best solution is to use the blog as the homepage with the portfolio page being a part the same site but having it’s own page.
This allows your readers to be presented with the most up-to-date content on your site without having to click through to find it. As you build your credibility with them and you begin to build a base of readers and followers who are willing to dig through your site then you will begin to drive traffic to the portfolio page.
People who may be interested in your work want to know what you have done recently. They don’t want to look back over a stagnant portfolio that hasn’t been updated in ages.
Giving them the blog to look at first presents them with fresh and exciting pieces of your writing. It allows them to see your personality and to get to know you even before contacting you or seeing your work. It’s like giving them a sneak preview of what it will be like to work with you.