As I just finished reading through Chris Brogan’s latest post entitled It Won’t Matter, it reminded me of the vast disconnect that exists between the people running large corporations like Comcast Cable services and the consumers who are forced to deal with their painfully poor customer service.
Comcast touts on their commercial advertisements about the wonders and features of their cable service in a concerted effort to gain your respect. Then when a consumer like Chris steps in and uses their service he is slapped in the face with a horrible customer experience.
As I travel across the globe via the internet, I arrive at a lot of websites that leave me feeling with that same sense of despair and it becomes clear to me that there exists that same level of disconnect between bloggers and their potential readers.
As bloggers, we tend to approach our blogs with certain level of naivety. When it’s our blog, we tend to overlook it’s shortcomings…the same shortcomings that send some visitors running back to their search engine of choice.
Here’s six simple tips to start fixing that issue today:
- Start or Keep Blogging: Just as Seth Godin made clear recently, the best way to learn something is to get out and do it and learn from your successes and from your failures. You’ll learn more on the job then you’ll ever learn on the sidelines.
- Get a Fresh Theme: Sometimes it’s a great idea to grab a new theme for your site. Your theme might have been the best thing since sliced bread when it was released but over time it becomes outdated and newer, better themes become available. Here’s a few resources that might help you find something: Elegant Themes, WooThemes, and Mashable’s recent list of free themes.
- Learn Something New About Blogging: Every day you should be working to learn a new way to improve your blog or to improve it’s design.
- Tell a Story to Make Your Point: On my personal site, NicholasCardot.com, I use a lot of stories to illustrate the truths that I’m trying to convey to my readers. For a great example of this, just check out my most recent post, An Unforgettable Tale of Heroism and Friendship. I’ve found that these types of posts are incredibly effective.
- Inject some humor into your article: If you can make your readers smile while providing them with the information that they really want, you’ll win them over every time. There are few people online who are funnier than Jordan Cooper so if you’re ready to take your comedy infusion to the next level then don’t hesitate to checkout his blog.
- Focus on Quality…not just quantity: Although Chris Brogan is completely accurate in his observation that people who post more frequently get more traffic, Larry Brooks at ProBlogger.net is also correct when he asserts that if the quality of your articles is poor then nothing is going to help. So is the secret quantity or quality? Both.
Now I simply have two questions and then I’m going to turn the microphone over to you. First, what do you think about these six tips? Second, what would you add?
Okay. Now it’s your turn.