The power of video blogging has become undeniable over the years. People, like Gary Vaynerchuk for example, have been showing us for years how true that really is. In this article, I want to take you into a case study of the powerful effects video blogging can have on small business.
Before We Start
First, however, before we kick it off, I want to clearly convey the message that both quality and quantity win in this game. I want to be clear that posting a couple of videos on your website will not likely get you the results I’m explaining in this article.
When it comes to using video for small business awareness, the only way to win is to consistently post videos, master the art of reaching the right people with them, and make sure you’re posting something people actually want to watch.
With that being said, lets dive right into it.
Enter RMC Tech
RMC Tech is a tech repair company I founded in 2011, that mainly deals with iPhone repair and computer support. But initially, the company was strictly a computer repair company. Then, for about two weeks straight, customers were calling me asking if I repaired iPhones. I told them “no, we’re a computer repair company.”
Then it hit me. Everyone I knew had an iPhone and they were breaking them constantly. Could I learn how to fix these things and start offering that as a service? Within a week, I had some old, unwanted phones to work on and learn. But, just knowing how to repair the phones wasn’t enough. The couple leads I got weekly didn’t do it, I saw a bigger opportunity. But with a relatively small budget, how could I spread awareness to my local market?
Video Blogging To The Rescue
I began an aggressive video marketing campaign. I ensured that my videos were in front of the people within the cities I serviced, mainly Bethlehem, Easton, and Allentown PA.
I started to film myself driving around on repair calls. I filmed myself telling stories about iPhones that I had worked on and how they got broken. I created catchy little video series names, like “iGraveyard.” Here’s a short clip of one of the latest videos:
Having these videos out to my market, distributing them through Twitter, Facebook and even Pinterest, I’ve managed to spread a great deal of awareness around my target markets. We’ve managed to spread the word that we do nationwide iPad repair.
People are sharing the videos, commenting through social channels and the awareness is spreading! But why? How has that spread so fast? Why is there a special sense of excitement and trust associated with what you might call “human video blogging?” The answer is..
Video Binds To Trust Receptors
In each of your customer’s (or potential customer’s) brains, there are trust receptors, or mechanisms within the brain that determine whether or not a person trusts you. Doing video not only lets them hear your voice, but allows them to see your face. That’s the next best thing to actually meeting someone in person.
And we all know that meeting people in person, and getting to feel them out, heavily influences our mental mechanisms that decide whether or not we’d do business with that person. So, I hope you truly understand the power of video for small business awareness. I hope you’ll go out and create some videos of your own. I hope you won’t be shy to just set up a camera, hit record, and start being yourself. But in case you are, here are some..
- People like eccentricity. Everyone, at some level, is eccentric. Show it on camera and you’ll develop advocates that will share and love your content.
- Whatever you do, make it natural! Most people would think that if your cat jumps on your lap during a video, that’s a total no-go. Wrong! People love that. Roll with it, keep it natural and people will appreciate that.
- Limit Worrying. Ok, I get it, you’ll probably want to ensure you have a neat looking background, and a clean look, but don’t over worry yourself about those kind of things. Deliver the content, from your heart, and let it roll! People can tell if you’re too uptight, and that definitely isn’t conducive to the comfortable feeling they want to have while watching your videos.
In summation, video blogging for small business awareness is a big deal in 2012. It has the power to catapult you to new heights. It allows you to reach more people, in a more emotionally penetrating way and it’s definitely ingrained itself into the marketing strategies of future successful small businesses.