Last week in an article entitled Your Guide to a Powerful & Profitable Blog, I introduced the concept of the total package.
The law of the total package is simply means that it’s no longer enough to be very strong in only one area of your blog.
Content is no longer king. SEO is no longer king. Design is no longer king. Influence and Engagement is no longer king.
You have to find a way to be the best in all of these areas…then you can start to think about being king.
But here’s the shocking truth that nobody likes to hear and surprisingly it was actually brought up in the comments section of that article. Are you ready for it? It take a lot of work to become top-notch in every single category necessary to clinch the win.
That’s the shocking truth…It’s hard work.
Every day, I’m blasted with direct messages on Twitter, spam emails in my inbox, and spam comments on this site telling me that I can make hundreds of dollars per day starting tomorrow. That sounds great. I’m just going to start taking every single one of them up on their offers and then I’ll really have a lot money coming in!
But the cold, hard truth is that they are all bogus. You don’t get rich or make it big overnight. When it happens like that it happens as an exception to the rule so don’t chase those get-rich-quick pipe dreams.
The problem that most people don’t want to face, however, is that it’s hard work. It’s hard work to apply yourself to every area of your site that you need to focus on. But it can be done…even if you work a full time job. I do.
Here’s the solution that works for me. Take it and use it yourself and enjoy the success that I have. Find a way to accomplish all these daunting tasks without killing yourself.
5 Strategy Cycles of a Successful Blogger
I go through cycles of focus throughout the month. I spend a few days in each category of focus and then I move on to the next area and don’t look back. I specifically hone in on each important factor on my site and worry very little about the others. I rotate through all areas and then start over again.
Each time I make the site as a whole better and better and I work to improve on the adjustments that I made during the last cycle.
- Usability: How easy is it for your users to navigate your site and interact with your content?
- Profitability: Are you making the maximum amount of money that you can at your site? What can you improve?
- Online Presence: Are you exposing yourself and your site to as many potential sources of traffic as possible?
- Great Content: Are you learning new writing techniques, finding new material and generating new, fresh ideas?
- Search Engine Optimization: Are you studying Google Webmaster tools and actively making adjustments to reflect their suggestions?
I like the idea of cycling through these because some of them require a few weeks to gauge whether you’ve done it right or not. Google Webmaster tools, for example, doesn’t update daily. It updates over time. So by giving yourself a few weeks in between your visiting that stage of the cycle you are giving Google time to update and reflect your changes. It’s the same with most of the other categories.