Social bookmarking sites provide an easy way for you to get back links to your site, whether you provide them yourself or put icons on your posts so that other people can bookmark your pages. This strategy can be equally effective on blogs and standard, static webpages.
Understanding how to use this for search engine optimization requires a bit of understanding about how social bookmarking works. It’s not the same as social media. It’s also different than file sharing, and has more in common with actually putting a bookmark in a book so that people can find a resource that you may think would be of interest to them.
On a social bookmarking site, people bookmark webpages that they believe are relevant to certain subjects. These various resources are tagged so that they can be correctly categorized among other resources similar to them. If you’ve ever used the bookmarking feature on your browser, you have some idea of how social bookmarking works.
Social bookmarks involve a user bookmarking the URL of a site and either saving it on a private network or saving it on a public website. Some social bookmarking sites require that a user have an account to use the features, while others do not. The most well known of the social bookmarking sites is likely Delicious, which is also responsible for introducing the concept of tagging resources so that they are easier to find.
Oftentimes, social bookmarking websites will encourage users to use creative tags to categorize content. This is particularly useful if a new trend happens to sweep the Internet and, along with that trend, a new term is developed to describe it. There are various organizational schemes used among social bookmarking sites, some of which involve folders and some of which involve only tags. Users may browse or search through the bookmarks to find what they’re looking for.
Why It’s Different
There are some significant differences between standard search engine indexing and social bookmarking. The primary difference is that people make their own entries into social bookmarking sites, rather than a search engine crawler selecting pages and categorizing them according to keywords and the algorithms that the search engine crawler uses. Social bookmarking sites are much more human driven, which means that you may get credit for a good page on a given topic, even if you fell short on making sure that the keywords and other search engine specific strategies were done correctly.
Using it on WordPress
Many professional Premium WordPress themes are built with features that make it easy to add social bookmarking links to the bottom of your posts and to your pages themselves. One of the key things to keep in mind is that you have to make it easy for people to find these links so that they are encouraged to bookmark your pages. There is another thing you can do to make the strategy even more effective.
Whatever type of content you produce, it’s likely that one of the tagging systems already in use on the social bookmarking sites will accurately described that content. These are sometimes referred to as folksonomies, meaning that they are systems of tags that are devised by users and that are not standardized by an algorithm.
When you’re social bookmarking your own pages – it’s perfectly legitimate to do this – try to give it tags that match other popular tags on the site but that which apply to your content very specifically. This increases the chances that people will run across your pages when they are using a social bookmarking site to look up resources for something that they’re interested in researching or learning about.