SEO Tips & Tricks For Your WordPress Blog

  • 0
  • September 16, 2009

So you’re looking for the SEO tips and tricks necessary to get your WordPress website noticed by Google? Look no further.

Search Enging Optimization, or SEO, has become an art form. Keeping abreast of all the changes that constantly take place can be a daunting task. Staying on that lucrative first page on Google is a lot more difficult today than it once was. This is particularly true if you are targeting highly competitive keywords.

WordPress users are fortunate in that respect because there are a large number of SEO plugins that can easily be installed to optimize your WordPress blog with very little time and effort. In my experience with WordPress SEO plugins though, some plugins are good, some are great and some are just plain useless. Every now and again though, a new plugin comes on the scene. Very quietly it makes its entrance and turns out to be absolutely magnificent.

Old SEO Plugins Just Don’t Cut It Anymore

When it comes to SEO plugins for WordPress, the most popular today is All in One SEO Pack. And it goes without saying that this plugin has earned its reputation for good reason. Simply put, it performs exactly as it was designed to do. It gets results. That’s what the people want.

All in ONE SEO has been the mainstay of SEO plugins for a long time. Experienced users already know though, that it can take a lot more work than some of us really want to put into SEO. Let face it, we write blog posts that consist of good content first. SEO factors come second. So when writing blog posts, you want to make SEO a very simple procedure.

HeadSpace 2 Ushers In A New Era Of WordPress SEO

Well there is a new kid on the block, that makes SEO very easy. It’s called HeadSpace 2, and I see a big future for it. The guys at UrbanGiraffe.com have not just created a replacement for your SEO plugin, they’ve created a plugin to replace several of your existing plugins. The less plugins you have, the faster your blog loads, and the happier your readers, and the search engines will be.

So what makes HeadSpace better than all the other SEO plugins and why should you use it?

A Case Study On The Effectiveness of HeadSpace 2

seo

I believe that results speak volumes so I’ll start with some comparisons. I run several WordPress sites. All but one are mini sites and that other one is my main blog, which I only started just five short months ago. In the beginning, for the first 4 months I had been using All in One SEO. My main blog is targeting some extremely competitive keyword phrases.

Using all of the available advanced options of Ain1 (All in One SEO) I couldn’t get a listing on the first 10 pages for any of my keywords. I changed over to HeadSpace2 and within the first week I started to rank for every keyword I was targeting. Most recently I achieved not just page 1 listings, but first place and top 5 listings for some of those same keywords.

The effect of the on page SEO value of HeadSpace has enabled me to out rank sites such as Mashable, ProBlogger, Copy Blogger, Twitip, and even SEO World for certain keyword phrases on my main blog. On top of this, my mini sites are also now getting front page listings and traffic has increased exponentially. More traffic = more profits.

What Kind of Features Does HeadSpace have?

So the results are good. What about useability and what features does HeadSpace include?

If I were to list all of the indiviual features and functions of this plugin you’d be here for a week reading about them. So rather than that, I’ll list some of the most useful and extensible features that it has. Keep in mind that your site structure is important in how effectively you can implement some of these features.

Dynamic Data Fetching

HeadSpace uses dynamic calls to retrieve the data in your posts, titles, tags, images, etc. This has a number of implications but the most important is that it saves you a lot of time by not having to rewrite any of it for you meta data. This screen shot of the admin panel shows the dymamic data that can be used either in your defaults or on the fly as you post.

headspace-dynamic-data

Site Wide or Page Specific Settings

HeadSpace allows you to set site-wide defaults but also allows for page and post specific settings. Now this might seem a little “so what”, but when you consider the full power of how it’s implemented in HeadSpace 2, you quickly begin to see the ‘wow’ factor.

One of the most painful things to do is analyze your post and work out the best keywords and tags to target. HeadSpace has a feature that will automatically suggest tags based on the post content compared to your previous posts. And if it doesn’t find anything useful, it can query Yahoo for suggestions. How neat is that.

Another great feature is the nested meta-data or dynamic data. Why is this so important? Lets say your targeting the keyword blogging tips. All of your posts are going to want that meta keyword and/or tag. But do you really want to have to write out that keyword every time you post? Headspace will include the keywords through its ability to nest that data. At the same time you can include the specific keywords that your post is targeting before you publish.

And it doesn’t stop there. Say you wanted to exclude or include a particular plugin on a page, post, or a set of pages. HeadSpace handles that on the fly. Perhaps you want to use an alternative style sheet, perhaps a unique ajax call or an entirely different them for a particular page. HeadSpace will handle it all – on the fly.

HeadSpace Is Packed With Amazing Options

The full list of page specific options are:

  • Site Name
  • Site Title
  • Site Tag-line
  • Page Title
  • Page Description
  • RSS Name & Description
  • More Text
  • Keywords
  • Tags
  • Follow Links
  • Page Links
  • Relative Links
  • Meta-Robots
  • JavaScript
  • Style sheets
  • Page Specific Themes
  • Page Specific Plugins
  • Raw Data
  • Raw footer data
  • Custom data

So as you can see this is a monster list of configurable areas of your blog posts. Once again though, this only shows a small part of the power of HeadSpace 2.

You wouldn’t want to have to configure all of that for each post. Right? And you don’t have to. The plugin ‘Page Settings’ provides a configuration area for your default settings.

This means that you configure it once here, and only make the changes that you need each page and post. The biggest advantage of this is for those times when we are in a rush and might forget to properly set up our SEO. I know I sometimes forget to set up individual description data. In this case the default settings will be used and that means you still get optimized posts even when you forgot to optimize.

As I said at the start of the post, if I were to list every last feature that this plugin has, how to implement it, and how it will improve your SEO value and save your time, I’d need to write another 5000 words on the topic and still not get it all in.

HeadSpace Eliminates the Need For Many Other Plugins

seo2

The final component to rave about is that HeadSpace handles the work of so many other plugins, plugs right into all of the popular tracking systems, and does it extremely efficiently.

  • Integrate traffic stats from a wide variety of stats programs
    • AWStats
    • 103bees
    • CrazyEgg
    • HitTail
    • Piwik
    • StatCounter
    • Mint
  • Also integrates into:
    • Google Analytics
    • Yahoo! Site Explorer
    • Bing/Live webmaster
  • Customised page counts
  • Built in Framebreaker
  • First Time Vistor notifications (adds a message for a new visitor n% times)
  • Feedburner Pro Stats

… and this list just goes on and on and on.

Import Existing Data

HeadSpace 2 will also import all of your settings from other SEO plugins so you won’t lose any of the value that you’ve built so far using your existing SEO plugin.

Obviously I am a raving fan of this plugin and I’d suggest that you take a very close look at just how powerful it really is. Keep in mind though that it does take some time to setup the first time round. However once you have configured it to your liking, there is very little left for you to do other than write good quality posts for your readers to enjoy.

Keep an eye out for a follow up post on how to configure HeadSpace 2 for maximum SEO value.

5 SHARES

About Andrew Kolyvas

Marketing Misfit, SEO wannabe, Closet Geek, Husband of the Year, Hero Dad and Social Media tragedy. Andrew's got almost 2 decades in the IT industry and these days he's talking SEO, Marketing and Social Media at his blog Go Rank Yourself.

194 Comments

  • Ron Boracay says:

    I tried headspace before and I am overwhelmed with its capability. I set it aside and re-installed my All In One SEO pack.

    Anyway, with this post about headspace, I might try it again and familiarize with its capability and usage.

    Oh by the way, I just learned that AIO SEO Pack and Headspace won’t work together.

    • ZXT says:

      I think you are not even supposed to try two SEO plugins at the same time.

    • Andrew says:

      Yes I think I mentioned that in the other post. You should never try to use 2 SEO plugins. The obvious result is 2 sets of meta data and if any of them use dynamic data you could destroy you page titles etc.

    • ZXT says:

      Ron can you use SEO plugins in your blogger blog? I noticed you’ve mentioned you’ve been using these 2 SEO plugins.

  • Andrew says:

    Ron, you’re quite right in that it is overwhelming particular for users who are just not familiar with what some of those options are actually used for.

    The benefit of options is that you only use what you need, want or understand how to implement.

    I’ll have another post published here on Saturday that will guide you through the basics of the setup and another post next week on the more advanced options.

    • Ron Boracay says:

      Thanks Andrew, that will be great. Expect that I will be well benefited by it. I am really struggling with HeadSpace.

      By the way, Can you also discuss the Platinum SEO Pack? Some says that Platinum is way better than All In One SEO?

      Hope to hear from you soon, I will be launching my first ever own hosted wordpress blog soon so I wanna start it right with themes and plugins.

      Thanks again Andrew!

      • Andrew says:

        Themes are extremely important when it comes to SEO. The theme on my blog may not be the most attractive thing in the world but if you head over there and take a look at how each of the different areas are styled you’ll see what you’ll need to look for in a theme for maximum SEO benefit.

        Maximum SEO benefit in a WordPress theme means having as much of your site indexed and followed as possible.

        I won’t be covering this topic in great detail but I will be giving a general overview of the ingredients to achieving that in my 3rd post in the series when I cover the advanced topics.

      • Andrew says:

        I almost forgot to mention that I have not actually used or even tested Platinum SEO.

        The best I could offer is to set up a test blog for this, test the plugin, then write another review for that one at a later stage.

    • Nicholas Z. Cardot says:

      Andrew –> I’ll be honest here as well. I’m currently using All In One SEO Pack at Site Sketch 101, but by the time we get done with this series of tutorials from Andrew, I’ll be switched over entirely to HeadSpace 2. I’m very excited about it.

      • Andrew says:

        That’s great to hear. I already knew that from your 15 Plugins post.

        Glad to hear I’ve inspired you to make the change.

        …and let me know if you need help implementing anything.

        • Nicholas Z. Cardot says:

          Andrew –> I will definitely be hitting you up for some advice on the best way but I don’t want to get ahead of the articles otherwise you will have to repeat yourself to me and then in the article. I’ll wait for the article and then I’m gonna switch it over. Thanks in advance for all the help.

          • Andrew says:

            Nick, I have 6 kids at home and 8 in total. Repeating myself is just par for the course my friend.

            Just hit me up for any info, any time.

      • Alex says:

        Hi Nick. This post is a bit old now, so I guess you’re over with headspace now. How have you found it compared to all in one SEO?

  • Ana says:

    Andrew,

    You have persuaded me to download this plugin, simply because I am intrigued by it’s functionality and it integrating a wide span of stat programmes already. If it does the job better, and umbrellas a few extra tools to help it, than I think it is worth a go.

    Thanks for such a wonderful review!

    I shall get back to you, to see how I get on with it.

    Kind Regards

    • Andrew says:

      That’s great to hear Ana and you’re very welcome. I have no doubt that you will be impressed.

      Just remember don’t let it overwhelm you, which it usually does at first to most people.

      My next post, due on Saturday will get you pointed in the right direction.

  • HelpfulAdvisor says:

    Hey Andrew,

    Great post! Thanks so much for the info. Upon your recommendation in the comments area of another article, I downloaded this and tried it over the weekend.

    I’m having a hard time finding where to input my keywords for a particular article. In All In One, I could do that pretty easily. Any tips on that?

    Also, I think where I was getting some search traffic before on certain keywords and long tail keywords in Yahoo, I seem to have fallen off the map with them.

    Have all the search engines gone mad lately? :-)

    • Andrew says:

      Your going to make me give away part of the content for the next post. But I’m feeling generous ;) so I’ll tell you now rather than make you wait.

      It’s actually quite easy. Just go to your settings -> Headspace -> Page Modules. In the gray box in the lower section, just grab the keywords module and drag into one of the other 2 areas.

      Now when you look at the new post editor, in the Headspace section you’ll see an area for keywords. If you placed it into advanced you’ll need to open the advanced drop down box.

      As far as the search engines go, yes Google has been doing a dance for a week or so. I have had some of my top ranking pages disappear then come back then do it over again.

      I have a feeling it has something to do the release of Google Caffeine and the new algorithm though I have not seen any official notice of it being released.

      I hope this helps. Let me know how you go.

      • HelpfulAdvisor says:

        Hi Andrew! Thanks so much for the tip! It appears I had the setting all along. Where I was tripped up was I had the option checked to have my tags double as my keywords. In essence, making it brain-dead easy for me, and yet I went and made it hard. LOL

        There is an option to uncheck it and put in keywords manually, but why? I use tags as keywords anyway.

        Thanks for the help and the “advanced preview” to Saturday’s article! I appreciate both you and Nick very much!

        -Jay

        • Andrew says:

          HelpfulAdvisor, I was of the impression that you wanted to use keywords rather than tags doubled as keywords.

          In fact that is how I use it. I’m still going through a bit if testing using this method, and I’ll be sure to update you if I find any extra benefit to this method.

          Glad to hear you managed to work it all out.

  • Bruce Teague says:

    This questions for anybody. Do yall find that descriptions help your seo? I think google does a pretty good job of pulling up what people are looking for if I let them chose what shows up in the serps instead of my description. I could be wrong though, what are your thoughts? Looks like a good plug-in. I don’t use wordpress at the moment though.

    • Andrew says:

      Your meta description does hold a small amount of weight with your search results but, descriptions are not really the place to pad with keywords.

      A general rule of thumb is:
      page name & title: include a keyword
      META title: include keyword
      META keyword: not used by Google but is used by many other smaller engines so use it well
      META description: should be written for humans not spiders, if you can add a keyword then great but don’t be overly concerned if you can’t get one in there and still have an effective description. The description is that part of the search result where the user will likely decide to visit your page or the next one in the list. So it should have something compelling there to entice that person to click on your link.

      I hope that clears things up for you.

      • Bruce Teague says:

        But when I do a search and look at the descriptions in the SERPS I look to see which SERPS have the most keywords in the description and maybe skim it. I find that Google does a better job of pulling a small amount of text to list in the serps for people’s specific search as opposed to the same description that is suppose to cover everybody’s search needs. That’s why I prefer to leave it blank.

        • Andrew says:

          Bruce how it actually works is that if a META description is blank Google will take the first 160 characters and use that as description in the results page.

          But you need to think not in terms of what you would do but rather what your visitors would do.

          Google, or any other engine won’t use the same description text and in fact don’t like it if you have multiple pages with duplicate title or description.

          Years of testing by SEO experts has shown that the majority of people will click on the result that grabs their attention with it’s title and provides a compelling description. Testing has also shown that any time there are ellipses (…) that less people will respond to that particular listing. Leaving description blank will always cause an ellipse to be generated.

          The choice is yours of course.

      • Arisu says:

        Andrew>>

        Woah, you´re like THE SEO master ^^ Thanks for all the tips and tricks, I´ve learned a lot reading your comments.

        And keywords had been such an issue in the company´s website that this comment in particular is a blessing. Thanks!

        • Andrew says:

          Arisu, thanks but I’m not sure I’d go as far as to say master. As Lindsay pointed out, there is A LOT to SEO. Much more than I have described here.

          Keywords are still very important but in a very different way to how they were used just a few years ago.

          • Arisu says:

            Andrew>>

            SEO-sensei then? I just mean that you know a lot about SEO, and you´re willing to share your knowledge, so that puts you above the so called “experts”.

        • Nicholas Z. Cardot says:

          Arisu –> Andrew doesn’t know it yet, but he’s now our in-house expert on SEO. He’s teaching everyone including me.

          • Andrew says:

            Nick, please don’t use my name and that word together in a sentence. ;)

            I usually find that people who call themselves experts believe that they know it all and have nothing to learn so I hate being called an expert. But I appreciate the compliment.

            I’d prefer the word authority to expert.

            I spent 12 years in the IT industry as a Network Engineer and I saw a ton of experts who knew 0 about much at all. I saw a handful that actually earned the title.

            What I did learn is to under promise and over deliver. I’m just a guy who’s learned some stuff that I want to share so that everyone can benefit from my learning.

            But I do still have a long way to go before I’d be in the true ‘expert’ category.

            • Nicholas Z. Cardot says:

              Andrew –> Just remember that it’s what you learn after you know it all that really matters.

              • Andrew says:

                That so true. My grandfathers last words were that he was still learning. Technology, like life, is a continual learning experience and so while someone might be an expert today, they could be a novice tomorrow.

                I’m just a guy with a clue, some motivation and a thirst for knowledge.

    • Ron Boracay says:

      Descriptions help a lot in terms of CTR.

      Although, it may not be a ranking indicator or it may not help you much prior to SERPs ranking, at least, it can help you gain lots of visitors.

      • Andrew says:

        According to the SEO Moz report, description is given weight but it’s of little value.

        You are correct in that it will increase CTR.

        Think of descriptions like the headlines of a newspaper. If the headline is boring you’ll flip to the next page. If it’s attention grabbing then you’ll read the article.

        The same is true for SERPs.

        I look at it like this. If you have 1x $100 dollar bill (great meta data, keywords) and I have 20x $5 bills (lots of small factors like descriptions) we both have the same amount of money.

        In other words, use all the available tools at your disposal, compound their effect, for the best results.

  • Mukund says:

    These SEO things and other stuff make me crazy!! And I think I should definitely switch over to wordpress. by the way, can you please let me know what is the difference between on site/page SEO and off site/page SEO? That is pretty confusing!!

    • Andrew says:

      I agree that SEO can get pretty intense but just learn the basics (like the question you’ve asked) and the rest will just fall into place.

      On page SEO relates to anything you do on your own site. So things like META data for your page title’s, keywords, descriptions as well as the body of your content for things like relevancy and of course keywords in the body.

      Off page SEO relates to all of the things you do outside of your site. The main thing to focus on with off page SEO is back links.

      You must build back links if you want to rank well, particularly for highly competitive keywords and phrases. The number of back links, and the relevancy of the site linking in makes all the difference.

      Links, from authority sites will give you the most benefit. Authority sites are .gov .edu and high page rank (5+) sites. The higher the page rank the more benefit you will recieve but of course that is only true if the link is dofollow.

      A word on dofollow.

      It’s important to understand how Google treats it.

      Each page is given a finite amount of link juice to spread around. That juice is spread evenly to all of the links on a page. Dofollow links will pass a little bit of link juice to the page its linking to. Nofollow drops the link juice.

      ie: If you have 100 points of link juice and your page has 50 links on it with 40 dofollow and 10 nofollow. 2 points of juice will flow onto those dofollow pages, the rest will vanish into thin air.

      So this might help to explain why I like Headspace so much. With the right site structure it helps me to easily push more link juice through my own site by following links to more areas such as archives, categories and so on as well as having the whole thing indexed.

      If any of this is not making sense just let me know which part your having trouble understanding and I’ll do my best to clarify it in a simpler way.

      • akira07 says:

        So i wanna know, which is more important? Off or on page optimization? I know maybe both of them is important, but which is need to put more concentrate in on?

        • Andrew says:

          I know you don’t want to hear this but it needs to be a combination of both.

          Having said that if I had to pick one over the other I would have to say off page.

          Why? Think of page rank like a popularity contest at high school. If walk around telling people how cool and popular you are a few people will believe you but not everyone.

          However if 20 other people are vouching for you then others are more likely to listen. So the more back links you have from authority sites the more popular and authoritative your site appears to be to the search engines.

          • Nicholas Z. Cardot says:

            Andrew –> I believe that it is exponential. In other words, if you rated both of those factors on a scale of 1 -10 and off site SEO was a 4 and on site SEO was rated a 4 then your overall effectiveness would be graded as a 16. If you could increase both of them up to 6’s then your overall effectiveness would be 36 (6*6). So I always tell people to work on the whole package and not just one element of it. The most successful sites are those that really focus on all the details and not just on a couple of the details.

            • Andrew Kolyvas says:

              Nick I totally agree with you on this but…

              It is impossible to get a high page rank without off page SEO.

              On the other hand do no on page SEO just avoid duplication issues but get loads of back links (off page SEO) and you could still ultimately achieve a high PR.

              So in answer to ‘if I had to chose’, I would always opt for off page.

              • Nicholas Z. Cardot says:

                Andrew Kolyvas –> That makes sense. So it seems like both are important but the off-site definitely weighs a bit more in the equation. That makes great sense.

        • Ron Boracay says:

          Both of them are important. Although, you may give a much heavier weight to off page SEO, mostly on the link building part because, links is a great massive ranking indicator.

          • akira07 says:

            I ever “not special” blog but listed in top 10 position on google. I think that’s example of people who only put concentrate on off-page optimization.

            Hmm but do you think the position will be long term? I don’t think so.

            • Andrew says:

              No position is ever long term until the day you Google sees your site as authoritative (indicated by a high PR) and your pages are considered more relevant than all the others for that search phrase.

              • Nicholas Z. Cardot says:

                Andrew –> And even for the best of us that day is a long ways off. We all need to be working hard though to achieve that.

          • Andrew Kolyvas says:

            I completely agree with that statement Ron.

        • Mukund says:

          That is a bit complex to understand but still I got something in to my mind. Please explain that Headspace thing. I mean more elaborately. I would love to hear from you Andrew!!!

          • Andrew Kolyvas says:

            Mukund the simplest way to explain it is that off page seo is links back to your site where as on page SEO is keywords, titles and descriptions on your posts and pages.

            I don’t think I could explain any more elaborately about HeadSpace without boring the hell out of everyone.

            Have another read of the article and then come back on Saturday to check out the how-to that I’ve written.

            • Mukund says:

              Yes!! That was pretty simple! And after hearing to those conversations, I came to know you convinced Nicholas!! So, you mean to say off page SEO is a bit more important than On page!! I will definitely improve both. But as you said, I will give a little more importance and spend more time on improving my off page SEO!!! Thanks Andrew!! Thanks!! Definitely check your post on Saturday!!

              • Andrew says:

                Mikund have you heard of the 80/20 rule? 80% of your efforts will produce 20% of your results and the other (most import) 20% of your efforts produce 80% of your results.

                This applies to SEO as well. If done correctly your will spend 80% of time with on page SEO which will only yield 20% results. But when you spend 20% of you time building good quality back links, this will give you that 80% result.

                • akira07 says:

                  That’s called PARETO principe, right?

                  • Andrew says:

                    Yep that’s the one.

                    • akira07 says:

                      I don’t know if pareto based on research or no, but what i want to say about 20/80 principe is :

                      Don’t do hard work, but smart work
                      So, “SEOing” your site by work smart.

                    • Andrew says:

                      It is actually based on a certain amount of research but your right, work smarter not harder. But the theory essentially says no matter if your working hard or smart it’s the crucial 20%, the detail, the difficult things, that will get you the majority of your results.

  • ZXT says:

    I don’t have any SEO plug in right now but I’m willing to try this over the weekend. I hope I don’t get lost with all the options and everything.

  • Digigirl says:

    Thanks for the introduction to this plugin! I’m always looking for ways to minimize the number of plugins and this takes care of about 3. It’s definitely more advanced than the other SEO plugins I’ve tried – way more options and not that much instruction – but it’s a good way to make me learn more about SEO. I’ve just installed it on one site now and will do the others after I’ve figured this one out.

    • Andrew says:

      Digigirl I’m this can help you out. I also love that kind of tenacity. I can be a bit of a challenge at first but once you get how it all fits together you’ll soon find it very easy.

      As I’ve mentioned though, in case you find yourself in any trouble there’ll be a walk through for it posted here on Saturday so keep an eye out for that one.

      I expect you’ll likely get a lot out of the final post when I talk about the advanced features.

    • Andrew says:

      That actually was meant to say ‘I’m glad…’ and clearly I need to go to bed so I’ll respond to all questions and comments tomorrow.

  • Reza Winandar says:

    Unfortunately, I’m a blogspot user. But, I can still learn something from this post, which is meta tag and links.

  • lindsay says:

    Are you SURE that your study wasnt colored by other things that were going on aside from meta data? I mean, meta data is not nearly as heavily weighted as it used to be simply because spammers took a hold of it.

    personally, i feel like your success, although might be SLIGHTLY because of this plugin, is mostly because of time and some other things you had done/

    There is SOO much to SEO, and about 80% of it is NOT meta and keywords in your head. Instead, its alt tags on images and links, position of text in your website (text in the footer and header are regarded as more important thus more weight) and ofcoarse.. backlinks.

    Are you sure that google didnt just all of a sudden find new backlinks? Or the amount of time your domain name has been up?

    I wrote a slightly in depth article about SEO for beginners, for all of you who feel really overwhelmed.
    Crash Into SEO

    • ZXT says:

      Lindsay thanks for explaining here and at your blog. I just left a comment in your SEO article. Good read.

    • Andrew says:

      Lindsay, great questions. (sorry but the answer is a long one)

      I am certain that my findings were not ‘colored’ by other factors. I can be certain of this because I monitor everything very closely. Any off page SEO was already in place while I was using Ain1 for a period of more than 3 months. In the preceding week after installing Headspace only around 20 more links were found and cached. Not really enough to have made such a big impact.

      I’d have to disagree in some sense with what your saying about META data and it’s weight. Certainly it’s not as heavily weighted as it was say 5 or 10 years ago but it is still very important.

      Just as you’ve mentioned about alt tags and titles, meta data in the head is equally as important.

      The idea that footer text is weighted more heavily than other META or on page factors is an idea that has been speculated about for a long time but testing, and logic has shown that it has no basis.

      Remember that a spider does not look at a page like a human does. It can’t skip from top to bottom. It begins at the first piece of code in the page and systematically moves down reading in all the data that it finds.

      Obviously META data in the head is read in first. As the spider moves down the page it encounters text and links. When it finds a link it will decide to follow it now or not. And it goes on and on.

      In fact Google has around 250 different factors to consider when it is ranking pages.

      Let also clarify that I do not consider myself an SEO expert. Though I have spent considerable time learning from experts such as Joost de Valk, Andy Jenkins and Brad Fallon of the Stomper Net team, also the team at SEO World and many others.

      You might get some benefit from reading the most recent SEO Moz report on Search Engine Ranking Factors. It’s a very concise report of the test results (and opinions) of the top 100 SEO experts and the results of their own testing.

    • Andrew says:

      Lindsay, I’ve just taken a look at your SEO post that you’ve referred to and left some comments for you.

  • akira07 says:

    Ah thanks for the plug-in info, it’s great. I will recommend to my friend who using wordpress because he ever want me to help “SEO-ing” their blog but my SEO knowledge is not good.

    Wow, the feature is so complete.

    • Andrew says:

      akira07, I’m happy to hear that you enjoyed the post.

      It might be in your interest to learn some of the basics of SEO and you’ll then be in a better position to decide if this plugin is right for you.

      • akira07 says:

        Ok thanks for the advice
        Actually i’m already learn basic of SEO such meta-tags and keyword density. But we know SEO world is always updated. There is some SEO ways which allowed today, but maybe google will forbid it 1 month later. We just need to always updated.

        • Andrew says:

          StomperNet did a 6 month study on keyword density and found that it has no benefit anymore. It does however have a negative effect if you pad your content with an unnatural amount of keywords.

          This is where the statement ‘content is king’ comes in.

          Write great content that engages and appeals to people. Content that is able to teach, solve problems, cause people to talk and think. Do that and other websites will link to your content.

          This is how Google prefers it to be and so do your readers.

          • ZXT says:

            When you say keyword density has no benefit anymore, exactly what does it mean? The number of keywords isn’t important anymore?

            • Andrew says:

              From the SEO Moz report and Stompernet tests it would appear so.

              However this needs clarification. Keyword stuffing was a real problem a few years back and there was a lot a keyword spam. This is the reason Google stopped even looking at the META keyword data.

              You should still try to include your keywords in your post particularly in the first sentence or paragraph. But focusing on keyword density is not the best use of your time.

              Write your post for humans. If you can get more keywords in without making it look spammy then great but don’t pad it with keywords because you think you need a minimum density percentage. You’ll likely annoy you readers and effectively lose out in the long run.

          • Nicholas Z. Cardot says:

            Andrew –> I completely agree. Google and the other search engines are becoming more and more spam proof all the time. The real key to getting traffic on and off of the search engines is to write amazing content and then truly connect with your readers. Content is king.

            • Andrew Kolyvas says:

              Actually, I am the king, content is my minion. :P

              Just kidding.

              • Nicholas Z. Cardot says:

                Andrew Kolyvas –> I love that. I think I’m going to make a post with that as the title: “I am the King & Content is my Minion.” Of course, I will only use that with your permission, my liege.

                • Andrew Kolyvas says:

                  LOL Nick I don’t even know where that came from. It just popped in my head and I posted it.

                  It would make a really snappy title though.

                  Do I want to give that away? Hmm maybe we could do a trade somewhere, some way, somehow.

            • Lindsay says:

              This is something that I have always said. If you concern yourself more with writing quality posts and coding/designing good websites, you will eventually get up there

              Too many people in the blogging world especially want overnight success. They set up their blog, post a post and then immediately go to google to see where they place. Instead, the more readers and visitors you have, the more people will consider you a source for whatever information, which means the more people will link back to you.

              Obviously the basics like your domain name, header tags, H1 tags and alt tags help in getting your keywords in important places, but links are the best, and the best way is to get REAL links back.. no ones you had to pay for, or submit to, or even do yourself. A self sustaining website is ideal.

              • Andrew says:

                Lindsay, your right. I see it all the time and not just with blogging. Too many people want instant gratification.

                As Yaro Starak pointed out in my interview with him earlier this week – “blogging is a marathon, not a sprint”.

                • Nicholas Z. Cardot says:

                  Andrew –> That’s so true. I’ve noticed that some of the biggest blogs out there are not ones that are brand new. They are ones who have been successfully gaining new readers day-after-day for a long time.

              • Nicholas Z. Cardot says:

                Lindsay –> You’re exactly right. I like your opinion on this very much. It seems that we see eye to eye on this issue.

          • HelpfulAdvisor says:

            Andrew, I have to agree with you on this. On my site, HelpfulAdvisor.com, I started writing articles for my human readers, even before I loaded my first SEO plugin.

            Quite by happy-accident, my site is a PR3. Even though now I write with consideration to keywords, my main focus is providing valuable content to my readers.

            Very, very soon, the site will be more of a complete package of nice design as well as content I hope to be of value to my readers (thanks to Nick’s awesome feedback). Looking for a good Alexa ranking and a good Google PageRank as well.

            Above all, I want to help those that are looking for information that I am looking to provide. In doing so, I think the rest will take care of itself.

            Talking to Nick really opened my eyes and helped me re-focus to this, as I started getting off track.

            • Andrew Kolyvas says:

              HelpfulAdvisor, I would love to have one of those accidents.

              I’ve been my own worst enemy though because during the last 5 months I’ve moved my blog to 3 different installation paths and from a subdomain to the parent domain.

              There is nothing more to say the PLAN YOUR WORK ANDREW! lol

            • Nicholas Z. Cardot says:

              HelpfulAdvisor –> Awesome. I’m very excited about the direction that your site is going and I had a blast talking with you on Skype last night. I think that we talked for about an hour. It was great.

              Hey everyone, take some time to connect with other bloggers. Learn from their strengths and help them to learn from your strengths. That is a massive key to our continued growth. We all need each other. I need you all!

              • Andrew Kolyvas says:

                That’s really great advice. One of the big take aways I got from interviewing Yaro Starak yesterday was how in the early days those bloggers who are now the big money ‘A’ list bloggers did exactly that. They connected and helped each other to grow.

                By the way if anyone is interested in hearing a very non typical and revealing interview with Yaro Starak and myself you can check it out at my blog.

                *plug*

  • Blogger Templates says:

    thanks for the post and i wish you post some seo tricks for blogger users too,

    • Andrew says:

      Blogger Templates, I don’t really use blogger much at all. If anything I’ll occasionally use it as a feeder for a mini site. Beyond that though the same principles and techniques apply.

      Good titles and descriptions, appropriate use of keywords in the body and try to get you keywords in the first sentence of your post. Make sure images use appropriate alt and title tags.

      • akira07 says:

        For basic SEO, there is many blog already write about it. And hopefully this will help you :
        http://www.webconfs.com/seo-tutorial/

        • Andrew says:

          akira07 you’re correct, there are literally thousands of SEO guides on blogs.

          Your challenge is to find those that use fact acquired from actually testing things rather than speculation and conjecture.

          Unfortunately there is a lot of misinformation about SEO so pick your advisers well.

          Most importantly test things for yourself. Once you get a result, test again and again. You need to be constantly testing to get the maximum benefit.

          • Ron Boracay says:

            You are right, so many seo resources and stuffs are evolving around the net.

            Be sure to pick the one that is updated, well presented and straight to the point teaching.

            I always visit seomoz.org, seobook.com and even sphinn.com so I will be updated everytime there is something new regarding the seo world.

            • Andrew says:

              Totally agree Ron, those are 2 of my favorite sites for learning and staying up to date.

              Also another great resource and all round nice guy is Joost DeValk(pronounced Yoast) at http://yoast.com.

              He also runs a great podcast ‘Press This’ focusing on WordPress and SEO.

              • Nicholas Z. Cardot says:

                Andrew –>Thanks for all these resources. You seem to be turning into a very valuable SEO resource yourself!

                • Andrew Kolyvas says:

                  It’s certainly been a learning curve but I am a sponge for knowledge. I’m certainly not anywhere near the upper echelon of experts but I like to think I have a pretty good handle on most of it.

                  I just hope that people use the resources that I am providing and get some value out of all of this.

                  • Nicholas Z. Cardot says:

                    Andrew Kolyvas –> Your information is already so valuable to me. I can’t even describe how much I’m personally looking forward to this Saturday’s article and next Wednesday’s article that you are working on. Thanks so much for bringing so much value to all of us.

                    • Andrew Kolyvas says:

                      Nick that is the greatest compliment I could have ever hope for. I appreciate you and the opportunity you’ve given me to be able to post the articles here on your blog.

                    • Nicholas Z. Cardot says:

                      Andrew Kolyvas –> You’ve quickly stepped past that point of being a value-bringer on here or someone who I’m giving an opportunity to in hopes that you provide something nice. In the army (I’m in the army in case you didn’t know…I’m an Infantryman) we have what we call battle buddies. If I get pinned down in a fire fight, I need someone to yell to me what they see, to provide cover fire for me, and to throw grenades for me from their position…and I strive to provide the same for them. I also need their encouragement and I provide encouragement to them. We look to protect each other, to grab each other and drag them back to safety if one of us get shot our wounded.

                      I now consider you not as a resource but as a friend and as a blogging battle-buddy.

                    • HelpfulAdvisor says:

                      +1 for Andrew! I couldn’t agree more, Nick!

                      Andrew, thanks for being so open and so giving to all of us here. Most of all, Nick, thank you for giving us all a forum to share and exchange ideas.

                      Well done, gentlemen!

                    • Andrew Kolyvas says:

                      Helpful advisor it has been my pleasure. I’ll have to make a point of also thanking Casey Brazeal for directing me to Nick’s site.

                      Honestly though I have always enjoyed teaching people who want to learn. Though I do get frustrated by people who believe they know it all yet still ask to be taught.

                      Fortunately there is not a lot of that around here.

                      Most importantly though, and this is for everyone who intends to make money blogging.

                      Zig Ziglar, the greatest salesman who ever lived said it best, “You will get all you want in life if you help enough other people get what they want”.

                      He also said “If you go looking for a friend, you’re going to find they’re very scarce. If you go out to be a friend, you’ll find them everywhere”.

                      Take that with you where ever you go in life and you’ll always find what your looking for.

                    • Arisu says:

                      Andrew>>

                      Great quotes! I do believe that the more you give, the more you get -and those things you get, those that you weren´t expecting, are the most awesome things in the world.

                      Also, the goal is important, but the road towards the goal is even greater than the goal itself.

                    • Andrew says:

                      I think your absolutely right. Did I expect to make a friend and a battle buddy? No.

                      Was the greatest reward to me for this guest post exposure? No.

                      The exposure and promotion of my blog is great, but making a friend in Nick has been the greatest reward of all.

                      Now, let’s get back on topic shall we. :P

                    • Nicholas Z. Cardot says:

                      Andrew –> Yes. Let’s get back. Thanks for helping us not hijack the thread.

                    • Nicholas Z. Cardot says:

                      Andrew Kolyvas –> Those are powerful words. I love it and I hope that someday people will view me and each of us here in that light. That we are working to help others to get what they want. That we are working to be friends and not just to get friends.

                    • Nicholas Z. Cardot says:

                      HelpfulAdvisor –> You’re welcome. I love the community discussions that take place here and I love hearing your input and the input of everyone else.

                    • Andrew Kolyvas says:

                      Nick thank you so much for those words. Receiving feedback like that makes the time and effort involved seem inconsequential.

                      However making a friend and more importantly a battle-buddy is for more rewarding to me.

                      Again thank you, you’ve made my day.

                    • Nicholas Z. Cardot says:

                      Andrew Kolyvas –> Good! And you’re welcome.

                    • King Sidharth says:

                      Wow! That’s a great example. I’ve seen that in movies and now hearing it from you thrilled me again.

    • ZXT says:

      I think Ron can answer your question as he is using Blogger blog.

      • akira07 says:

        Oh so ron is blogspot user. Great, i have a friend to share and ask about blogspot problem here. For example is SEO.

        It’s because sometime SEOing wordpress and blogspot blog is different. Every platform have it own best technique :D.
        Haha i become remember, my first SEO lesson is about how to put meta tag on blogger blog.

        • Andrew says:

          akira07 let me just clarify something for you.

          The methods used on each platform can be different but the procedure for good SEO is always the same.

          • akira07 says:

            Thanks for the clarification, i’m understand :D.
            But still i need blogspot user friend since we’re know there is some SEO techniques which can only implemented on blogspot.

  • George Serradinho says:

    Wow, seems this plugin offers a lot of features and benefits for the user. I did not think it was that much better than the other SEO plugins.

    • Andrew says:

      George, thanks for your comments. I admit I was, and still am, pretty dazzled by what this plugin can do.

    • Nicholas Z. Cardot says:

      George Serradinho –> I know. I thought the same thing. I’m actually learning about this topic right along with everyone else. I’ll be switching over to this plugin after we get all of Andrew’s guides posted. That way I’ll know how to set it up.

  • SEO Tips & Tricks For Your Wordpress Blog says:

    […] the rest here: SEO Tips & Tricks For Your WordPress Blog […]

  • Arisu says:

    Hey, Andrew! Thanks a lot for the article, it was very helpful, cause as you said in one comment HeadSpace 2 is a monster SEO plugin, but no matter how good a plugin is if you don´t know how to make it work, it can´t help you out.

    I think now I know what to do with it, and if I have any trouble, I know who I can bother with questions ;)

    • Andrew says:

      It really has been a pleasure. And please do ask any questions. I am fairly sure that you could work it out on your own but do be careful if using the dynamic data. That was a steep learning curve for me till I got it all formatted correctly.

      Particularly if you use (and you should) breadcrumb navigation and pagination. The dynamic data needs some creative thinking with that stuff.

      But you’ll learn all about that next Wednesday in the advanced guide.

      • Arisu says:

        Andrew>>

        Of course I will ;) I still need to know a lot about SEO optimization. So please teach me, and I promise to deliver the great content part ^^

        • Andrew says:

          You know what’s really most interesting about SEO and content is that every now and again, you’ll write a piece that is in no way intended for SEO at all. It’s just great, original, valuable content.

          Next thing you know you check you webmaster tools and find that your outranking authority site because the engines think that your content is that good.

          Some food for thought.

          • Arisu says:

            Andrew>>

            Well if success were an easy recipe, no one would worry about it… right? And sometimes you just don´t worry about it and it comes, cause you dare to experiment… like salad with chocolate sauce… so weird yet so yummy…

            • Nicholas Z. Cardot says:

              Arisu –> Oh that sounds so gross. How could say that on here. Ewwwww. LOL. You’re right, though, about everything else.

              • Arisu says:

                Nick>>

                If you ever come to Queretaro I´ll take you to a chocolate bar ^^ You can have chocolate and chili beverages and salad with chocolate sauce.

                And don´t worry – we invented chocolate, we know what to do with it ;) Altough I wish we had invented Hershey´s T_T

                • Nicholas Z. Cardot says:

                  Arisu –> Now you know that some day when I make it big and I have loads of cash and can travel all over the world that I am going to buy some plane tickets and take you up on the offer. In other words, I would love to but you are probably going to be waiting a while. That sounds like loads of fun though! I would love to meet all of my blogging friends and sit down with each of you for a nice cup of cappuccino or something.

                  • Arisu says:

                    Well, we can make a reunion in a place half the way, or somewhere nice and not too expensive.

                    But don´t worry, I´m sure we´re all going to be great!!

                    • Nicholas Z. Cardot says:

                      Arisu –> That sounds awesome! Someday I’m going to have the opportunity to meet some of my blogging friends.

              • Andrew says:

                LOL that’s exactly what I though but who knows I could be great. I mean after all I’m an Aussie and I eat vegemite and cheese. :D

                • Nicholas Z. Cardot says:

                  Andrew –> Isn’t Darren Rowse from Australia? Maybe it just comes natural to you and you’ll soon be reaching back trying to pull me up with you.

          • Nicholas Z. Cardot says:

            Andrew –> Exactly. I’ve seen that happen also. I was disgusted to find out that my site was ranked in the top 10 for the phrase “Jerking Tips” and I was getting a lot of traffic from that search because of my article that was titled ’10 Tips to Awesome, Eye-Jerking Post Titles’. That wasn’t really a phrase that I wanted to rank for.

  • King Sidharth says:

    I was trying to find something powerful to do all that I knew about and wanted to do with SEO in wordpress. Just discovered this plug-in on another site (UrbanGiraffe.com)as mentioned in this post and here I am reading about it again. Gonna switch tonight!
    Thanks for great article and nice Guest Post… Wow look at the no. of comments…

    • Andrew says:

      King Sidarth, I’m glad you enjoyed the review. If you have any troubles understanding how to use it, check back here for my follow up post. It should be published not far from now.

  • Adam Haney says:

    I’ve just been editing most of this information by hand in the file statically. I’ll have to check out some of these plugins, I’m sure they’d save me a ton of time for my freelancing site.

    • Andrew says:

      Adam if you’re using wordpress then yes you are really taking a painful path putting in all in by hand. I mean there is still a certain amount to add by hand but far less with a plugin like headspace.

      • Nicholas Z. Cardot says:

        Andrew –> No kidding. I’m an avid coder with html and I know that it would be a lot of work. Wow.

        • Andrew says:

          It just took me way back to the days I used to code my own sites and dealing with every single pages META data so I didn’t have any duplicate titles or descriptions was just a very painful experience.

  • Cool articles – SEO, blogging, internet marketing(september 07-20, 2009) « Stefanm, my link collection says:

    […] SEO Tips & Tricks For Your WordPress Blog(introducing the HeadSpace 2, a little better one than All In One SEO Pack); […]

  • Boni says:

    I know that this plugin is so great, but i still try to learn how to absolutely configure it on the right way… Thanks for the post.

  • Serge says:

    I used headspace2 for one of my blog projects and it’s got quite a remarkable search engine traffic, though I have to say I actually worked a little bit on getting it SEO.

    Anyway, thank you for the great plugin, and i’ll be using it for all my blogs now.
    .-= My Latest Blog Post: How to change your wordpress directory URL and redirect the traffic (.htaccess, 301 redirect, permalinks) =-.

  • Kok Siong Chen says:

    Thanks for sharing! I really want to try this headspace plugin now. A really new tip for me as a new blogger.
    .-= My Latest Blog Post: MCF-7 – Human Breast Cancer Cell Line =-.

  • Austin SEO says:

    Will try this myself..thanks for the info.
    .-= My Latest Blog Post: How Web Designing Helps Retain Customers =-.

  • Paul Chantler says:

    Hi Andrew
    Thanks for all the useful information here. I’m currently running 2.5.1 of wordpress and cant upgrade beacause my last developer heavily customised the cart styling. I’ve tried! So can headspace 2 work with this version ok?

  • Seo Optimization says:

    I never though to write such article on wordpress even though i use to share installation and SEO prospect for WordPress blogs. This tutorial is really helpful for newbies.

  • Alex Sysoef says:

    Andrew, some great points on Headspace plugin but I like All In One SEo for one reason – support and stability. Its been around for a while and many others seem to start oput great and then – be gone, impacting our blogs :-)
    .-= My Latest Blog Post: SEO Blogger – Firefox Extention For Simpler Keyword Research =-.

  • SEO Yorkshire says:

    im using wordpress integrated within joomla and comparing both i can honestly say SEO in wordpress is miles ahead.
    .-= My Latest Blog Post: SEO Yorkshire =-.

  • syndy says:

    WordPress provide great feature with lots of cool plugin for our blog and using SEO with wordpress makes a big difference. Thanks for the nice information.

  • Adelaide Massage says:

    if you move over to Headspace2, what happens to all the meta data Ive entered into All in One? Do I have to go back through each of my posts and enter titles, descriptions and keywords again?
    .-= My Latest Blog Post: If you register your site for free at =-.

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  • CJ says:

    I’ve tried to import my All In One to headspace with great difficulty. Any chance of a video out there on the web?
    Much appreciated
    lose weight review

  • Adam says:

    Late to the game here, wish I had discovered this post when it was first published. I’ve never used the All-in-One WP plugin because I use the Thesis Theme for most of my WP sites which makes the All-in-One plugin unecessary. I’m wondering if anyone’s used Headspace 2 with Thesis and what the results were.
    .-= My Latest Blog Post: Configuring the Reading Settings of Your WordPress Site =-.

  • Promote Website says:

    Hi Andrew! Thanks so much for the tip! It appears I had the setting all along. Where I was tripped up was I had the option checked to have my tags double as my keywords. In essence, making it brain-dead easy for me, and yet I went and made it hard. LOL

  • icgold says:

    Hi Andrew, thanks for the information. Actually I just start my new website and need many info to improve my SEO. I will try it now. Thanks again.

  • Hollow says:

    I find this article to be rather descriptive of HeadSpace2, not quite the tipsy and tricksy SEO for WordPress as they title would suggest. Nevertheless, this plugin is quite the best. They also support Mint, my favorite tracking software. :)

  • Local Pay Per Click Management says:

    Search Engine Marketing is very important for your local business and most small companies are starting to realize the importance of being on the first page of the search engines. I can see by your website that you have a vast understanding of internet marketing and I will let my readers know about your wonderful site.

  • increase traffic website says:

    I think in search engine optimisation, we all must pass by a black hat period in order to test some software and understand better the limit and rules of big G. After what we can choose a way to follow in ou SEO mission. What do you think about that?

  • HeadSpace 2 Plugin | Head Space 2 Plugin says:

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  • sam says:

    it’s really helpful post..thanks

  • Christain says:

    Thanks, this was really useful for me.

    BR
    Christian
    http://vikandesign.se – Free WordPress Themes & Seo Tips

  • Alex says:

    Great tips Andrew. I use all in one and I love it. I did actually try headspace for a while, but I thought is was a little too complicated.

  • Parker says:

    Im a blogger….and I’m a big fan of blogspot. Comments are big help for my site. Thus, it helps my backlinks increase.

  • SEM Media says:

    The Above article has mentioned great Idea, but i have read that thousands of time in Many blog. Can you Please explain more about that should differ from others idea. That will help me out for my clients. Well Creating links, generatin meta tag and much other is also important in seo.
    Thank you.

  • Robert Lu says:

    Great article Andrew! Going to try HeadSpace 2 Plugin, Thanks.

  • Sakya says:

    That’s a good plugin for SEO. I was using the old one but this seems to be working pretty good for my blog.

  • Mark Reimers says:

    Andrew:

    There are days when I feel like I’ve wasted the entire day looking at shinny bright objects that have robbed me of my focus entirely. This was not one of those days. The information you have so generously shared is incredible. Thank you so much.

    Best wishes,
    Mark

  • Leo Brown says:

    Thanks for sharing this useful article…..This may be useful for SEO Freshers…..

  • Steve Morgan says:

    Great…Nice and useful post…Thanks

  • Favorite Blog says:

    Great Blog…

    Howdy, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam comments? If so how do you protect against it, any plugin or anything you can recommend? I get so much lately it’s driving me crazy so any ass…

  • THE 15 BEST SEO TIPS FOR WORDPRESS IN 2011 says:

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  • Seo Expert says:

    Hello, I am looking for seo expert services and am finding it very difficult to know who are good and who are no good. I would like some advice as to who I should go for – I would like a free report before anything.

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  • Suneeta Abraham says:

    Andrew you have given a great tricks and tips as to how promote a wordpress blog.Blogging is one of the best way to convey your brand to others, besides it capture attention on your website links. You have incorporated specific techniques that can be used easily to improve your page settings.

  • Kosal says:

    I have problem of google searching, I cannot reach google. I am using ALL in One SEO, but I seem not effect to my site at all.Please kindly check my site http://www.penblogger.com is there something wrong? I am a new webie want to learn from you.

    Thank for posting this plugin, I will try.

    Thanks!

  • AlyceAnn says:

    I think this is a very good article. So simple yet so true. I like the idea of being natural. For small business bloggers, optimizing is really important, but it should not be overused.

    Los Angeles Internet Marketing Agency

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