For a while now, I’ve noticed a mindset amongst bloggers that seems to pit search engine optimization against writing quality content that genuinely engages readers. In the hearts and minds of many online authors, it’s as if these two concepts are mutually exclusive. You cannot write content that is attractive to both Google and to a real audience.
But is this really true? Is Google forcing us to choose between their search engine and our audiences?Would that even make sense?
The answer to all three of those questions is a resounding NO.
Google is looking for relevant content that their users will actually enjoy and find useful. They want to provide their searchers with articles and content that is engaging and they’ve worked hard to create a system that allows bloggers and webmasters to communicate the content of their site to Google while at the same time maintaining the compelling edge that draws in real people.
4 SEO Factors that Won’t Harm Your Content
Listed below are four examples of the most powerful SEO factors that bloggers can optimize to rapidly increase their presence in search engines while still maintaining stellar content that readers will keep flocking back to your site to read.
- The Title Tag: Most experts weigh the title as one of the absolute most important elements for ranking well for keywords. This tag is the piece that appears at the top bar of your browser. It doesn’t actually show on the page. It’s also this title that appears on search engine listings so it’s important to make it catchy and extremely relevant to what your page is about.
- Inbound Links: Inbound links are like votes that tell Google and other search engines that your website is important. It’s also incredibly helpful to have inbound links that use phrases you’re trying to rank for as the anchor text. For example, as I’m trying to rank Site Sketch 101 for the phrase how to blog, I’m working to build inbound links that use the phrase how to blog as the link text. (Hint. Hint.)
- The Description: The meta description for a page is invisible to everyone except for the search engines and those who view your listings on them. A description that makes use of a relevant keywords and provides a very clear representation of what your article is about will always attract the most visitors.
- The Heading Tags: Doesn’t it make sense to use headlines that are relevant and descriptive as to the content of your articles? Your readers should be able to read your headlines and tell exactly what your content is about. Google uses this reasoning to weigh the words in your headlines as more important than the rest of the text. This simply means that you should use your headlines to share important concepts with your readers. That’s a good practice for both SEO and for readability.
Are you afraid of search engine optimization? Do you view it as a threat to your community or to your content? Stop thinking that way today and start finding ways to marry these two concepts together: SEO and compelling content.
How can you work to infuse these SEO factors into your website? Can you make them a part of your site?