Nick Cardot vs Ana Hoffman Twitter Faceoff

  • 0
  • March 2, 2011

Quantity Trumps Quality

Most of us have a love-hate relationship with Twitter.

Some of us (or them, I should say) are entirely addicted to it, and the rest of us use it because we feel like we grew an extra limb and, even though we don’t really need it, it’s still a part of our body – our overall traffic generation strategy, in other words.

Since this is Nick’s blog, you are very much aware of the kind of social guy that he is.

Everybody loves Nick!

Here’s a screen shot of his Twitter stream WHILE he was in Kuwait!

nicholas cardot twitter stream

What a lovable and engageable guy! (so what, I just made up a word.)

BUT…

What does it do for his blog?

Sure his posts get retweeted. Sure he gets some traffic.

However, in my humble opinion, “some” is not good enough.

This is the time when I ask the readers: “Your Honors, may I treat Nick as a hostile witness?” After all, this is a faceoff, not a picnick, right?

Oh, wait, it is a pick-nick… (Yes, pun intended, permission to chuckle granted).

Side note: I am really nice and cuddly most of the time!

My Twitter Philosophy

In short, I go for numbers.

Now let me tell you up front: I NEVER spam, I ALWAYS provide quality information, so that’s not the issue.

Truth is I believe that the more followers I have, the more opportunities I’ll have to “invite” them to my blog, where the REAL networking starts.

Here are some statistics behind my point of view:

1. According to Nielsen Online, 60 percent of Twitter users stop using it within a month, meaning that just 40 percent (on average) return after a month of signing up for it.

I know, I know, these statistics are not the freshest, but it’s hard to find anything better and judging by the amount of “dead” accounts, I think the numbers are still pretty close.

2. More recently, an article at Forbes.com quotes:

“Month over month, the fact remains that the majority of Twitter users are not going to be around the following month,” says David Martin, the primary researcher at Nielsen. “In order to maintain growth, you have to continue to retain a large number of users.”

3. Found this graphic in a post titled Twitter Quitters Say Twitter is Boring – thought it would be interesting to include here:

why twitter users quit graphic

4. Judging by comment feedback from MY readers, most people have no idea how to use Twitter for their businesses and generally find it a waste of time.

I am pretty sure that’s enough reasons to convince anyone that we, online business owners, have a very short window of opportunity to catch the attention of our potential readers, clients, customers.

Now of course this post assumes that we are on Twitter to find ways to use it for our business, right?

Not just chit-chat with strangers about how their day went. I’d rather talk to my husband and daughter about that.

Twitter = Traffic Generation = List Building

That’s why I use Twitter.

It brings me traffic – pure and simple.

When Traffic Generation Cafe first started in July of 2010, I knew no one and no one knew who I was.

The first traffic generation strategy I decided to study and master was Twitter.

Why? No reason, really, other than the fact that it used to irritate the heck out of me, I really knew nothing about it, and I considered it a challenge. And some of you who know me know that I love myself a good challenge!

I am not going to tell you exactly HOW I learned to use Twitter to my advantage – that’s not what this post is about. If you really want to know, read this one I wrote not so long ago: How Ana Got Her Twitter Groove Back.

The point here is the fact that I went for numbers.

  1. I created several Twitter accounts.
  2. I started following everybody who followed some of the bloggers I loved.
  3. I crafted a nice DM that had nothing to do with promoting me and my blog, but everything with promoting them. I sent that message to the new followers and it worked like a charm.

I started getting traffic. And lots of it. AND people stayed, read more, became my subscribers and loyal readers.

I won’t bore you with a bunch of Google Analytics screen shots. Let me just tell you that I got 888 visits my first month online from Twitter, and it kept steadily going up since then.

Twitter has quickly become my largest referral traffic source and stayed there until… well, something happened that made me go “Nick’s way”, although Nick had nothing to do with it back then.

How I Became a Twitter Turncoat

I happened to stumble upon an article by Srinivas Rao on Twitip.com titled Why 150 Followers Is All You Really Need.

It inspired me. It made me change my ways. It made me want to interact, engage, and… downsize.

Quality trumps quantity.

And I believed that until… I got only 252 new Twitter visitors in the month of October, the first month I started working on deeper engagement over mass numbers and some engagement.

I spent hours on Twitter – hours that I didn’t have since I had a very active blog to keep up with.

I was getting weary, tired, and my blood type was turning into Caffeine+.

Worst of all, my traffic numbers kept going down.

Get the picture?

Why I Think My Experiment Failed

Essentially, I kept interacting with the same people.

Sure I tried to expand my horizon by jumping into all kinds of blog-related conversation, meet new people, etc.

What was the result? Lots of time spent on Twitter with a few more RTs.

But you know what? Just because your post might get lots of RTs, doesn’t mean it gets TRAFFIC, and that’s what we are talking about here.

By November – December time frame, I said forget about it; this quality thing doesn’t work. For me, anyway.

So I went back to doing what I was doing before, meaning working on getting as big of following as I could, bringing them to my blog, and interacting with them ON MY BLOG.

So you see, I am not against engagement.

On the contrary, and my blog clearly shows that. BUT I want to do it on my territory, through my RSS feed, my email list, my loyal readership.

And it works.

Time for Some Numbers

OK, here come Google Analytics.

Let’s not go too far and check out the month of February.

twitter referral source image

1700 visits… not too bad. About 12% of my overall blog traffic.

But wait, it gets much better.

Take a look at this:

You see that first referral path under “/”?

That’s the path followed by people via Direct Messages (DMs) I send to them!

So you see, most of my traffic DOESN’T come through RTs, although I do get anywhere between 20 to 100 RTs per post.

They follow my DMs, they see and like my content (what’s there not to like?), and they stay.

THAT’S how I use Twitter: minimum time invested, maximum targeted traffic returned.

Marketing Takeaway

So, Nick, how’s it going? What do you have to say for yourself?

How much time do you spend engaging with your followers and how much traffic do you get out of it?

As you can see, my position is clear: QUANTITY trumps QUALITY.

I am looking forward to you proving me wrong, my friend!

About Ana Hoffman

Traffic, traffic, traffic... Can't do without it, but don't know how to get it? Ana does, and she freely teaches how to generate targeted web traffic through effective SEO link building, and social media engagement on her Traffic Generation Cafe blog.

58 Comments

  • Kavya Hari says:

    Hi, its really worthfull information about Ana and you.Its really nice story.See you again.

  • Jane | Find All Answers says:

    Hi Ana,

    You have written something that most people would in general disagree (that is quantity is better than quality). But you have given us proof. So indeed it works for some but not all.

    For me, I would agree with Nick (and Lisa from Friendly Blogger). It would be fine if I have a handful of sincere and serious tweeters who read my tweets and take action.

    But you know, this is not a universal theory. Works differently for different people.

    Jane.

    • Ana | Generate Targeted Web Traffic says:

      I would agree with you, Jane, if you are using Twitter for fun.

      If you use it for traffic though, quality won’t ever work.

      You’d have a handful of the same people come to your blog and an occasional stranger who saw an RT.

  • Dave from The Longest Way Home says:

    As someone who enjoys both your sites, I find this interesting.

    When I comment on your sites, I get a reply, this is a major contributor to me subscribing, recommending, and coming back. Particularly after my first comment on Anna’s blog, where she went to great lengths in giving me feed back. A major plus.

    For Twitter, I currently follow Nick’s approach. I also use it as a social communication tool as well, aka venting etc :)

    That said, I would like to take on more of Anna’s method here in terms of relative feedback. Or ROI based on time.

    I was pretty surprised to see Anna’s stats on auto DM’s. I usually delete them as soon as they appear. Have you had any issues with complaints?

    • Ana | Generate Targeted Web Traffic says:

      I am with you on DMs; I personally never open them.

      But apparently many people still do!

      Again, I am all for Nick’s approach on one of my accounts @WEbTrafficCafe; the other accounts are for traffic generation only, although I still do communicate with the followers.

      So far I haven’t seen any traffic numbers from anyone claiming quality is the way to go. :)

  • Gabriele Maidecchi says:

    The discussion about quality vs quantity is as old as Twitter itself I am sure. I’ll be honest, I am kinda like Nick on this, I never really went for quantity but your arguments make perfect sense.
    Now I am a bit confused once again but it’s a good thing, I just have to wrap my head around it some more. I’ll get to it I am sure :p

    • Ana | Generate Targeted Web Traffic says:

      There’s no reason why you can use both methods.

      That’s why I have several accounts, which Nick is very much against :).

  • Ana Hoffman vs Nick Cardot Twitter Faceoff: Quality Trumps Quantity says:

    […] TRUST me, you’ll want to read it; and he wrote one on mine (below).Here’s my post Ana Hoffman vs Nick Cardot Twitter Faceoff: Quantity Trumps Quality on Nick’s blog.And now it’s up to you, the readers, to give us thumbs up or down.Ana […]

  • Dave Lucas in New York says:

    Sometimes I wonder if blogging, twittering and facebooking isn’t just one immense waste of time and effort… yet, like many other, I’m still here, doing digital things…

  • Robert Dempsey says:

    Thanks for inviting me over here Ana to spread my blather on yet another unexpecting blog. HAHA. Anywho…

    For me it’s numbers and relationships. I see no reason why you can’t cultivate a relationship with a crap ton of people on Twitter. Let’s look at the “real world” past our computers.

    How many people have you met in your life? How many have you met over the last 6 months? How many of any of those two groups do you keep in touch with on a regular basis?

    For me it’s very few. Everyone I know is so busy that the only way we keep up with each other and what’s going on is via Twitter or Facebook. It’s how I can see what’s going on with my peeps in MN while I sit in Thailand.

    People use Twitter for different reasons, and it’s gone way beyond what the original creators thought it would be (I’m a Ruby on Rails guy and remember the flack they got when Twitter was slow – people blamed Rails, lamers). There is no right way or wrong way generally speaking. There is only what works for you.

    But it is fun to argue to please, continue.

    • Ana | Generate Targeted Web Traffic says:

      Hold on, Robert – let me write down in my “One new word per day from Robert” dictionary: “blather”.

      I’ve been living in Thailand for way too long. :)

      Now… I did have a point…

      Oh, yes. Since I run a traffic generation blog, then naturally I assumed that people would want to know how to generate traffic from Twitter.

      And in that respect, my friend, only quantity will do.

      By the way, I follow some family/friends on Facebook – can’t hear them with all the noise!

  • Michiel says:

    Anna, I agree with you 100%. This is my experience too! Quantity does trump quality – in Twitter! By nature Twitter doesn’t allow for a very in depth type of relationship.

    • Ana | Generate Targeted Web Traffic says:

      Exactly my point, Michiel – 140 characters just don’t scream quality to me.

      On the other hand, I just read some mile-long comments on my blog – love that!

  • Steve Stillwater says:

    I posted at Ana’s site, and also wanted to follow up here. You both make a persuasive case that Twitter is more valuable than I have thought. I am coming around to the idea that I need a better strategy and more automated tools to make that strategy work.

    • Ana | Generate Targeted Web Traffic says:

      Learning about a traffic generation strategy before diving into it always helps, Steve! :)

      Let me know if you have any questions along the way.

  • Heather C Stephens says:

    Okay, so in all fairness, I’ve not yet read Nick’s post, Ana, but I’m heading there to read this next.

    Twitter can be a time drain for sure, and I’ve automated as much of my twitter as possible so that I can focus on more relationship building in other areas. I’ve not yet created multiple accounts and such, as you recommended in your groovy post a while back, but it’s on my list to experiment with.

    Your system seems to be working well for you and it’s worth trying out for me too! :) I just don’t have time to be the social butterfly spending so much time on all these various social media sites. Leverage is what I’m after and as soon as I read Nick’s post, I’ll be leveraging my DM’s to a promote yourself page on my blog! :)

    Thanks for the reminder!
    Heather

    • Ana | Generate Targeted Web Traffic says:

      You and I, Heather, are in the same boat – lofty goals and always short on time.

      Not that we don’t want to do what Nick does, we just need to get there a lot faster.

      I am sure… almost.. maybe.. you’ll get to it one of these days. :)

  • Brandon Connell | Make Money Blogging says:

    Thanks Ana. Finally someone who agrees with me. I stopped arguing this point long-ago, and I just use it to my advantage and keep it to myself. Twitter isn’t Facebook. It is just a place where a split second counts, and what’s on the steam for that amount of time. It is a numbers game when you look at it this way. The more numbers, the higher your traffic.

    • Ana | Generate Targeted Web Traffic says:

      Definitely, Brandon.

      Keeping track of Twitter timeline makes me dizzy – I never seem to see the same thing twice.

      You know even after I wrote this post with proof and all, I still have a few “quantity haters” raging on my blog; you should go check it out, I find it entertaining.

  • Mike Stenger says:

    Traffic doesn’t mean results. It’s the action that people take on your site (subscribing, getting on your email list, etc.), that matters the most.

    Not saying you don’t get actions on your site Anna, was just a little vague. Traffic is definitely essential, but numbers don’t always mean anything.

    • Ana | Generate Targeted Web Traffic says:

      You are so very right, Mike.

      Traffic is nothing without conversion.

      I vaguely alluded to it in my post, but it was getting too long as it was. I do however get a great deal of subscribers that follow Twitter path, so I know it works.

      Also, I met some of my most loyal readership on Twitter!

      PS LOVE the hat! What a great way to get noticed. Something to consider…

    • Ana | Generate Targeted Web Traffic says:

      I meant a hat for me. :)

      My readers can’t seem to stop talking about my hair and how they like it best: short, long, blond, purple…

      A hat would solve the problem!!!

      Of course, I would never find one as great as yours… :)

  • Sanjeev Sharma says:

    I think both quantity and quality are required – one without the other is not possible.

    You need to start with a large quantity of probable suspects and then need to refine and get quality prospects. It is just like starting with a large quantity of keywords and then arriving at the quality keywords in a SEO project.

    Twitter gives the quantity that can then be engaged on the blog to retain and engage quality prospects.

    • Ana | Generate Targeted Web Traffic says:

      Exactly, Sanjeev; it’s like a funnel with Twitter at the widest part and your blog at the end.

  • Danny @ Firepole Marketing says:

    Hi Ana, thanks for the post, and for the great case study and analysis. It really got me thinking.

    I have a question – how well did your Twitter traffic convert into action? (My concern would be that conversion rates would be lower if relationships weren’t cultivated as much…)

  • Linda says:

    Wow-Nick tweeted from Kuwait?? Very impressive, indeed.

    I’m also impressed with your level of engagement on your blog, Ana. Not too many respond with such helpful traffic generation, SEO, and otherwise technical tips.

    I think the proof is in the numbers. That said, what if 200 loyal followers converts to a 20% increase in sales??

    A lot of people are impressed with big numbers, and there is something to be said for social proof.

    When I engage on Twitter, I get more RTs and traffic. No surprise there,right?

    OK, since March just began, I’m gonna start a twitter campaign of my own to see how larger numbers translates…I love me a good challenge, too!

    • Ana | Generate Targeted Web Traffic says:

      I know – Nick is the ultimate Twitter engager! :) That’s why he’s so loved.

      I’d love to hear your numbers, Linda, come April.

      Promise you come back and let me know at one of our Sunday Coffees, OK?

      • Linda says:

        TY, Ana. I’ll let you know the results…

        Look forward to the next Sunday Cafe…love those. Btw, was a bit depressed this past weekend b/c InMotionHosting deleted one of my biz website files, and sent the other to the wrong database…not the end of the world, but decided to take an online break, as my energy was less-than-Zenful.

        Regardless, love your traffic generation stuff, girl!

  • Steve Roy says:

    Ana,
    I can’t wait to see how this eventually all plays out!

    I have just recently started engaging more in hopes of building relationships. I’m more interested in that than traffic right now mainly because I am not trying to sell anyone anything.

    If my blog was monetized then maybe I would be more inclined to focus on traffic, but I still think that meeting new people and making connections is where the real value will come in.

    Sure, you can drive thousands of random visitors to your site and a few will buy your stuff, but what is that worth compared to making just 1 friend that could potentially introduce to a whole new audience or open up new doors?

    I’ve met a handful of people on Twitter that I would consider friends and that will be a great resource for years to come. They also will have a resource in me.

    I have to say I am in the quality camp! Go Nick!

  • Carolyn Chebaro says:

    Ana, Thanks for your social media- bio … from rags to riches…. going to tweet you now!

  • Michael D Brown says:

    I guess it is a personal thing, but from the time I opened my twitter account I have avoided following anyone who does not follow back. Initially it was to save followers to get over the 2000 cap. Later, I decided that a person had to make a series of “mind-blowing” fawning posts to get recognized by the “celeb” who only followed a few… not worth it. My task is to relate to those who want to comment, smile with those who amuse me and be nice to all. Most importantly provide value to my followers.
    I would say it is both quantity and quality. I have experimented with both. Just add an auto-feed with a topic un-related to your bio and watch your follower count take a serious nose-dive. I have never used the DM feature to do more than welcome new followers, I may experiment with that. One of my first twitter mentors suggested that ads in a DM were like proposing marriage on the first date.
    So, solid original tweets for quality, a few auto-posts to keep up for a 24 hour cycle, and a daily link to a blog post brings a good amount of visits to my blog. Good post Ana; Nicholas I am going to stick around and enjoy the quality.
    Michael Brown

  • eric says:

    I started using twitter a about a month ago and have did everything the slow way a couple mosts a day, only follow if the person interests aka not follow just to get followed. Posted a mix of my content and others.

    I have followed nicks twitter account for a couple weeks and read a recent blog post by Ana. I am going to try the method she uses and see what happens…

  • Mavis Nong @ Online Business Tools says:

    Hey Ana,

    No surprises here. You have proven to us time and time again that as far as Twitter goes, quantity rules.

    I’m implementing your strategies and looking forward to achieving similar results ;)

    Thanks for sharing your insights, Ana.

    All the best,
    Mavis

  • Farnoosh says:

    Ana, I read this at 5am in the morning in all and it still made sense to me. I also read your Twitter groove and we talked if you remember. When I got your newsletter about the Faceoff, I immediately knew I am all for Quality…but after reading this, I am ALSO for Quantity. Can I do both? I can’t give up what I get out of Twitter from Quality perspective, but I could reduce some of my place time and add more strategy…. esp. since I am not here just for fun but to help and impact as many people as possible. Ana, you are a bit ahead in the Faceoff from my end but gonna head over and now read Nicholas defend himself… :)

  • Greg says:

    Fantastic post Ana, a really inspiring read. Personally im more into quality, but I gues it’s have a balance of both. Thanks again :)

  • Jeff Faldalen says:

    Hey Anna,
    It is great to see you be a guest on this blog.

    I couldn’t agree with you more. Twitter isn’t about consistency, but rather more about exposure.

    I think it is a great way to introduce people to your content, that would not otherwise be searching for it

    Again it great to see you Anna,
    Best wishes,
    Jeff Faldalen

  • AllieRambles says:

    (The same comment on Ana’s page)

    I want to chime in but I think eveything has been said so….

    I can say BOTH Ana and Nick have reached out to me on Twitter, on their own. They don’t know me and actually the tweets had nothing to do business, both instances were about life in general. You only get that from people who care and want to make a simple connection. This keeps me coming back to their blogs to support them.

    When I read about how Ana got her Twitter followers I was a little turned off, it seemed so impersonal BUT she is running a business. My favorite restaurant offers coupons, deals and advertises everywhere, that is impersonal. Yet when I walk through the doors it’s the quality of the food and service that keeps me coming back. Online biz is no different.

    In business, quality and quantity count. But does the end justify the means? Humm? In this case, sure.

    I guess I lean a little on Ana’s side but only with the perspective of getting more traffic. The real question would be: ROI?

  • Murugappan says:

    I go the nick way.
    Whatsoever you say.
    Quantity will be prey,
    to Quality, all the way! ;)

  • Dennis Edell @ Direct Sales Marketing says:

    Ana Ana Ana, nailed it!

    This is the exact methodology I wish to perform. The exact goal I wish to attempt for all the good social networks.

    In the end, engagement IS key. but, who made up the rule that engagement had to take lace ON the network itself? Woot!

    Do you feel the same for all the networks or just twitter?

  • Kimi says:

    Very interesting post, Ana.

    I honestly stop using Twitter a few months ago, because to me, it is a waste of time, and requiring really lots of time.

    To me, instead of busy twittering and RT-ing, I would rather be in a related forum, or write articles for article directories.

  • SuperPost Sunday - Weekly Roundup #20 | nittyGriddy says:

    […] Nick Cardot vs. Ana Hoffoman Twitter Faceoff: Quality Trumps Quantity – by Ana Hoffman, sitesketch101.com […]

  • John Lee says:

    Anna; I’m betting on quantity over quality! I invested in the twitter adder and bought the extra package for 5 accounts. I have very little time to get the word out or money to get the word out on our Quality Leather Bible website.
    I’m looking to get “Known” and yet traffic as well.
    I’m putting my eggs in the twitter basket and trying to get to 10,000 plus followers before July All the while sending a combination of 50% adds on specific products we carry and on the site in general. Plus 50% just tweets of encouragements (a give back if you will) to my followers. I’ve gotten random conversations with some folks and have enjoyed that a lot but Time is valuable so I keep that as just those who pursue me for that.
    I’m still learning on twitter and am grateful for your advise, I want to master it to the point that it’s not a big time user and yet drive traffic to my site Discountbibleguys.com where we sell Quality Leather Bibles and yet they are cheap bibles in price only! Blessings! John Lee

  • Jon Thomas says:

    It’s a sad commentary on the internet marketing space to see so many people favoring automation (quantity) vs. engagement (quality) on a tool (Twitter) so powerful in connecting people and building relationships. It’s actually because of Twitter that I met and cultivated a relationship with Nick, along with numerous others who have changed my personal and professional life.

    My argument is not that Twitter can’t be used as a powerful traffic generator. It absolutely can. It’s also not that there’s something wrong with using another property (blog, forum, Facebook page, etc) for engagement – there’s not.

    My POV is that using Twitter as an automated traffic generator is a missed opportunity to build real relationships. My personal approach to Twitter is to focus on engaging in conversations and meeting new people. I never auto-DM. When Twitter emerged it seemed like a sensible thing to do, but as of late there’s been much (appropriate) backlash against this feature as it’s not very different from spam, which we all hate, and people’s DM boxes are filling with self-serving auto-DMs.

    One of my mentors in this “web 2.0″ era is Scott Stratten (@unmarketing) who recently tweeted out a message that said “This is what’s killing Twitter and baby unicorns -http://twitpic.com/46194o” and referenced a screen shot of a tool where you can schedule tweets and auto-follow/unfollow. I couldn’t agree more.

    While I’m not claiming that this is Ana’s specific approach (I know she uses her blog as her main engagement site and made no reference to auto-following or auto-unfollowin), I do believe that success in the long run can only be based on building quality relationships and telling the same story throughout all channels. If your approach to business is about people, then that should be apparent in every channel. Treating Twitter with only a self-serving approach tells a contradictory story.

    I know that there’s a great divide between those who use their blog solely as a thought-leadership space – an area to help and engage with their audience – and those who need high-traffic figures to monetize those eyeballs through advertising and low-cost scalable products. It definitely changes the approach to marketing all together. However we’re all people, and we do business with people we know, trust and like. IMO, there is no better way to create that relationship, that trust, and that affection than using a tool like Twitter.

  • Adrienne says:

    Great post Ana and it’s nice to see you here. This is my first visit to Nick’s blog.

    I always enjoy reading about you and your Twitter experience. I personally have learned from you as well on this subject. Twitter has never been my favorite source of traffic generation but I do enjoy interacting with others and sharing their posts too. I’m slowly but surely getting more followers.

    Thanks for this update and will be back to read more from Nick.

    Adrienne

  • DailyAppNews says:

    Your experience is so fantastic.. I hioope I can increase my blog traffic. Recently, I think by writing quality content for a blog can in increase blog traffic, but, promote the blog is also important to increase blog traffic.

  • Annabel Candy, Successful Blogging says:

    Fascinating stuff. I’m doing an experiment myself because I’ve long been following few people (@getinthehotspot) but just set up a new Twitter account (@bloggingmentor) where I intend to follow everyone and see if I get more followers that way. Kind of a controlled experiment.

    But I hadn’t really thought of aggresively trying to build followers…. I prefer to just let that happen naturally.

  • ah hong says:

    @Ana Thanks for the sharing this informative post and I love the info on the RT traffic analysis :)

    Overall it looks like Twitter is a valuable tool to bring traffic to anyone’s blog. Was looking forward if you can share the same using Facebook? Thanks

    P.S Love the phrase “Traffic, traffic, traffic… Can’t do without it, but don’t know how to get it” :D

  • karan@ Wordpress SEO says:

    I have been facing a hard time getting traffic from twitter, I hope these facts work out for me..
    thanks.

  • Brad Harmon says:

    I think you may be mistaken about the traffic being generated from your DMs, Ana.

    I’m just going by what you wrote in this article, but the “/” does not appear to mean the traffic came from a DM. I don’t DM, but 90%+ of my Twitter traffic comes from “/” too.

    If I remember correctly, your auto-DM points to a specific page on your site. Wouldn’t looking at the Twitter traffic for that page be a much more accurate assessment?

    Am I reading my Google Analytics incorrectly?

  • How Much Social Media Does Your Small Business Really Need? says:

    […]  Others will say that social media is simply a tool to get people to your site or business – it’s all about quantity of […]

  • My Favorite Bite-Sized Web Traffic Tips: Reader’s Digest Version says:

    […] Did You See My Glove Laying Around Here?59. Write a post that creates controversy.Example:Nick Cardot vs Ana Hoffman Twitter Faceoff153. Make friends with power users on Twitter, Facebook, Google Plus, etc.154. Make friends with […]

  • My Monthly Income Report: July 2012 says:

    […] Site Sketch 101 (haven’t seen Nick around for a while; thanks for the traffic!) […]

Leave a Reply

Your email address will not be published.