I’ve recently been noticing that often when people discuss the concepts and principles that deliver powerful search engine results that they often only focus on some of the simple core concepts like the title tags, the description, using the keyword in the content, etc. But there is so much more that you can do to find real success with the search engines.
The Power of Linking is often Overlooked
Although these concepts mentioned in the first paragraph are important there are actually many more incredibly important SEO factors involved that most bloggers and webmasters are overlooking. In fact, the vast majority of bloggers fail to realize the powerful impact that links have on the strength of their articles in the search engines results pages.
Links are powerful. Links from other websites, links from other articles on your site, and even outbound links from your site can massively impact Google’s view of your online authority. With this in mind, move forward and develop a strategy that makes use of this information and watch what can happen when you focus on building stronger SEO.
A Powerful Linking Strategy for Stronger SEO
Below you’ll find the linking strategy that I’ve adopted for Site Sketch 101 and I’ve been seeing explosive results. I’m not an expert on SEO and I won’t pretend to be, but I can boldly proclaim that I’m enjoying awesome success and tons of traffic from search engines and I believe whole-heartedly that you can also.
1. Improve the quality of outbound links
Google’s director of spam control, Matt Cutts, has made it very clear that outbound links are in fact used to determine the quality and relevancy of a page. Links that point to warez, piracy, pornography, cash advance and other shady sites do degrade the authority of the linking website.
If you’re caught linking to a site that defies Google’s terms of service then you can actually find yourself feeling the negative impact of the decisions that another webmaster made at their site.
This is, in fact, the number one reason that people employ the Nofollow tag in their comments sections. They don’t do it to deprive those who comment of precious Page Rank link juice. They do it to protect themselves from the painful consequences of linking to a low quality or spammy websites.
2. Massively increase high quality internal links
Take a moment to dig through any article on Wikipedia. For that matter, simply browse through this article and notice the large number of internal links throughout the content that use anchor text that is relevant to the article being linked.
Wikipedia is able to show off internal pages with average Page Ranks of 6 and 7 and they’re able to be listed at the top of search engine listings for thousands of search terms. Part of the reason that they’re able to accomplish that is simply due to the large number of internal links that point to each article.
Matt Cutts has made it very clear that Google prefers links that are in the content and that they value them very highly. Filling your content with relevant links to other great articles is a great way to pump the value of the pages on your site.
3. Increase high quality inbound links
Everyone agrees that building an army of inbound links is one of the most effective ways to demonstrate to Google, Yahoo, and Bing that your site is an authority in its niche. Yet too often bloggers forget that not all links are created equally. Here’s a few concepts to keep in mind when determining how important a particular inbound link is for your site.
- Quality: Is the site that’s linking to you an authority or is it an obscure website hiding in the corner of the internet with little or no influence?
- Relevancy: Is the site that’s linking to you providing relevant information to your content or is it random and likely confusing to readers and search engines?
- Anchor Text: Is the site that’s linking to you using your keyword as the anchor text for the link or does it use generic links like click here.
- Quantity: Are you building up more high quality inbound links than other sites who are trying to rank on similar keywords?
Don’t underestimate the power of links: internal links, inbound links, and outbound links. They are powerful. They can help you to develop a powerful online presence of which Google will sit up and pay attention.
Over the next couple of days, I’ll be posting some awesome guides that will explain how to rapidly grow the quantity and quality of your internal links and I’ll be discussing the hotly debated nofollow issue from a perspective that may surprise you.
So what’s your opinion on these issues? I want to hear what you have to say as we move forward into day two of our SEO fest that will hopefully rock your online world.