How to Build Mountains of Online Influence

Far too many bloggers are struggling to find a way to develop themselves and their blogs into influential online cornerstones to which others flock and pay attention. When we speak, or in our case write, we want others to stop what they’re doing and pay attention. We want our words to carry weight to our listeners… and rightly so.

That level of influence will unlock doors like you can’t even imagine. You can call people to action. You can promote your products and services. You can even change the way people think.

Of course, if you develop that level of online influence only to take advantage of people…you are wrong. You have to be careful that you guard yourself with an unquestionable level of ethics.

Develop your influence online and then use it to guide people toward those things that will help them. Promote products that you believe are useful. Promote habits that will better your readers. Call people to action for goals that are worthwhile for them, yourself, and everyone involved.

Not only is this the appropriate use of influence, but it’s also a terrific way to continue the cycle of developing and growing influence. It’s a terrific cycle. Build influence. Use your influence to help people and to accomplish great things. You then build more influence and work to keep that cycle alive.

Influence isn’t built in a day. It’s built day by day. It doesn’t just develop in the minds of your readers and visitors because your site looks snazzy. It builds up slowly over time as you make daily deposits into your relationship with your readers. As they see you day-by-day promoting solid information, encouraging your readers with truth, and challenging your readers to think critically.

You won’t build influence by regurgitating what everyone else online is promoting. You’ll build it by standing for what you believe in and when necessary opposing the mainstream. You certainly shouldn’t be chasing controversy, but if you want to build credibility then it’s going to happen when you promote your ideas and stand firm on what you believe in. Don’t back down.

You want to be influential? Be your own voice. Stand for what you believe in. Treat people with honesty and integrity. Use your influence to better the lives of your readers. Keep the cycle alive.

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13 Vibrant Comments

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  1. May 31, 2010

    Dev | Technshare said:

    Nice Post. Honestly is very important in every business.

    Thanks for sharing this great Post buddy !!
    My Latest Blog Post: Weekly Roundup #6: Link Love to Blogging Friends


  2. May 31, 2010

    Mary E. Ulrich said:

    “You want to be influential? Be your own voice. Stand for what you believe in. Treat people with honesty and integrity. Use your influence to better the lives of your readers. Keep the cycle alive.”

    Wise words!


  3. May 31, 2010

    Kiesha @ We Blog Better said:

    Being ethical, trustworthy and helpful are truly what draws me to blogs like this one. Other sites may post on this same topic, and yet, somehow your is the only one that commands attention – it’s your influence and your personality that makes it stand out from the rest.
    I want the same for my blog – I don’t want it to be rehash of what someone else has to say, I don’t want it to put others to sleep. I want to inspire and motivate others to be better bloggers to show them how to let their own personality shine through.
    Thanks for this truly thought-provoking post.
    My Latest Blog Post: The Heart of Worship


  4. May 31, 2010

    Mars Dorian said:

    “Use your influence to better the lives of your readers”

    enough said. If you use your power to improve the lives of your people/readers, you doing the most important job: you are making a difference !
    My Latest Blog Post: How to Influence people Online – Level 1: Reciprocity


  5. May 31, 2010

    Onibalusi Bamidele said:

    Hi Nicholas,

    You got me at this point.
    “You won’t build influence by regurgitating what everyone else online is promoting. You’ll build it by standing for what you believe in and when necessary opposing the mainstream.”

    The truth is many people follow the crowd but being unique pays off on the long run. Many people use their influence to exploit people and I don’t think that is the best way lo live.

    Thanks a lot for the great post,
    -Onibalusi


  6. May 31, 2010

    Rick @ Resell Rights Ebooks said:

    I love this quote from your post “Influence isn’t built in a day. It’s built day by day.”

    It is also important to remember that the influence built can be taken away very quickly if you deceive readers.


  7. May 31, 2010

    Derek Jensen said:

    I feel like I’m at square one because I really am since I refocused my blog. Now, talking about advertising I have to refocus on the community I’m trying to build and totally rock it.

    Going back to building a community and reaching out to other communities. I think many times we expect people to come to us but really we need to go to everyone else and prove ourselves that way and at our home on our blog.
    My Latest Blog Post: The iPad is the Next Home Essential


  8. May 31, 2010

    Karen Friesecke said:

    I’m all about the honesty. I’m honest and up front in my personal life and exactly the same on my blog.

    When I’m ranting about something, I can turn into a bit of a potty mouth, but saying “fiddle sticks” as opposed to dropping an “f-bomb” just isn’t my style.

    If you’re real, your readers will appreciate it. If you’re not, they won’t be back to read on.
    My Latest Blog Post: THE Worst Dog Product EVER! I Really Mean It This Time!


  9. May 31, 2010

    Tammi Kibler said:

    I think it is important to remember that you won’t please all the people all the time. If you take a stand and present yourself honestly then sometimes your message won’t be appropriate for some people.

    Like you said, you don’t back down, you stand firm in those instances. Ultimately this will pay off with readers dedicated to you and your message.
    My Latest Blog Post: Four Mistakes Sarah Ferguson Can Teach Writers to Avoid


  10. June 1, 2010

  11. June 7, 2010

    Jasmine Henry from J Station X said:

    In the welcome post for my new site I said that I have my views and my readers may disagree with me but I would encourage them to share their own opinions. Not backing down or changing our ideas to suit other people can eventually develop into a brand, with our thoughts and opinions becoming what we’re known for.
    My Latest Blog Post: JSX Bulletin (Launch Week!)


  12. June 10, 2010

    Reza Winandar said:

    Influence people with good things and you’ll get good things too, and if you did it, then you’re changing them.
    My Latest Blog Post: Nikon S210 Black


  13. September 15, 2010

    Jay @ PLR said:

    It’s all about consistency and quality then follows the parade of fans and influence.