When I was in college, I had a job in data entry. My paycheck each week was based on how many fields I could fill with numbers and text. The faster I typed, the more I got paid.
I was fortunate in that my best friend and then college roommate, Jeff, worked there with me. Having a friend there with me had a lot of great benefits. I had someone to talk to and help pass the time away. I had someone to cover for me if I needed it. And most importantly, I had someone to compete with.
Quite often Jeff and I would begin competing with each other to see who could type faster. I would type my fingers raw trying to crush him but in the end, I actually remember very few times that I beat him. He defeated me in our competitions at least nine out of ten times that we would race.
But do you know who the real winner was each time? It was both of us. You see every time I raced against him, I may have come up short in the race but I always came up long in my paycheck.
By racing against Jeff, I pushed myself to type faster and accomplish more work. I filled more fields with data and in the end we both took home more money than we would have if we had never competed.
Do you view me as your competition?
I view every blog that I visit as a competition. I closely examine their strengths and weaknesses. I spy out every inch of them looking for anything I might be able to learn or use to enhance my own site or give myself an edge over them.
I don’t mean that I want to crush other bloggers, but I do mean that I want to push myself to be better than they are. I know that sounds egotistical but I don’t think that it is.
You see, I honestly hope that those others bloggers will view me the same way and work to make their blogs better than mine. If they do that then we will both become better.
Imagine if you and I are both bringing in 500 unique visitors per day to our sites. Then we decide to compete against one another. We leave comments on our peer’s blogs. We set up link exchanges with other great sites. We promote, promote and then promote some more.
In the end of our competition, I receive 1,000 visitors per day and you only receive 950 (or vica versa).
When you and I compete we both become winners!
Who is the winner in this competition? The truth is clear. We are both the winners. We both enhanced our blogs and increased our promotion efforts. We both increased our traffic. We both came out better than we started.
Get this mindset. I want to be your best friend but I also want to be your competitor. Study my site and figure out what you can do to pass me up and I’ll do the same with you.
Then we’ll laugh together and enjoy the success that we will have driven each other toward.