Brand marketing is everything if it can be done to actually drive people to action.
I’ve heard people say that branding is sometimes an excuse for lack of actually accomplishing anything. For example, someone might say that they are not seeing any traffic but that is because they are more focused on just branding their website, themselves and their content.
But brand marketing that is not delivering visitors isn’t really branding. If people aren’t actively searching for you, then your branding is basically worthless.
Real branding is that which drives people to seek you out. It compels people to read what you’ve written, to follow your advice, and to purchase your products. Branding that doesn’t lead to action is not branding.
The Generic Brand vs. The Name Brand
Those brands at the supermarket that cost only half as much as the box sitting right next to it are referred to as ‘generic brands.’ They are considered to be less valuable than the ‘name brands’ even though they are often very similar.
Somehow the company behind Cheerios has developed themselves as a respectable household name and Wheatie O’s are laughed at. Cheerios has developed a better marketing campaign. They’ve produced a better product. They’ve created real value and consumers know it.
So what kind of value are you creating at your blog? Are you creating content that is fun to read? Are you providing information that is in demand? Are you meeting the needs of your readers? Because if not, then you might as well pull up a chair next to the Wheatie O’s because you’re playing second fiddle now.
How do you develop a solid name brand?
There are three principles to developing powerful branding that people will come flocking toward. I’ve listed them below and I’ve listed a few articles under each one to get you started.
- Amazing Content: Write absolutely awesome articles
Accelerate Your Blog With Idea Mapping
Articles that Attract Readers Like A Magnet
The 5 Best Blogs to Improve Your Writing
- Brilliant Design: Wrap your site in an awesome design
How Painful Is It To Navigate Your Site
1 User to 1 Million Users with Kevin Rose
50 Dazzling Examples of Creative 404 Pages
- Powerful Influence: Develop a massive online presence
4 Easy Tips to Powerful Online Charisma
How to Connect With Other Bloggers
Relationships that Will Take You to the Top
These three concepts have the power to provide you with a massively successful brand. You will be able to attract and build a large number of readers.
If you pay attention much to the articles at Site Sketch 101, then you have probably already noticed that most of the articles on this site can be placed into one of these three categories. They are, in my opinion, the pillars of online success.
So what does it take to build a powerful name brand in the blogosphere? Do you have what it takes? What tips would you give to others who are working to build their brand? What have you found that works for you? What doesn’t work?