Cut Out the Deadwood In Your Writing

Our host today is Justin McLachlan. If you're interested in getting in front of the readers of Site Sketch 101, check out our guest posting invitation here.

Short, clear and concise. No matter what you’re writing, that should be your goal.

Back when I was a journalism undergrad (we’ll just skip over exactly how far back that was) one of my professors made it her personal goal in life to eliminate the phrase “in order to” from my writing. She had good reason. I used the phrase everywhere, and it weighed down my pages. The phrase is deadwood, word clutter that can be cut out and thrown away because it doesn’t add anything but length.

It’s not hard to cut out the deadwood, you just have to learn how to spot it.

In the amount of…

Take, for example, the phrase in the amount of — put more simply, you say for (ie, “in the amount of $20” or “for $20”). Instead of four words, you’ve only used one. How about in the event of? I see that phrase in a lot of writing, but instead, try if. Again, one word for four. A lot of people are fans of advance planning which, is also just planning. You can also ask a question or you can simply ask. I can continue on with examples, or I can just continue. Phrases like in my opinion, as a matter of fact, type of — just for example — can usually be cut entirely without changing the meaning of your sentence.

Deadwood isn’t the only way writing can get weighty. A lot of writers sprinkle modifiers — adjectives and adverbs — throughout their copy, thinking it will make their writing sparkle. Instead, it only dulls. Don’t take my word for it. Mark Twain once wrote in a letter, commending a friend’s writing style, that he shouldn’t “let fluff and flowers and verbosity creep in. When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them – then the rest will be valuable. They weaken when they are close together.”

Adverbs and Adjectives

It’s true. One specific, vivid adjective or adverb will do a better job communicating than two or three dull ones. Better still are precise nouns and verbs in the place of adjectives and adverbs. Take “He slowly walked.” Slowly is an adverb and, no, there’s nothing technically wrong with that sentence, but did he walk slowly, or did he saunter? Maybe he ambled? Meandered? Don’t those words feel a little more lively and clear than the original? Worse yet is “He walked very slowly.” Very is a very favorite of new writers and it’s almost always unnecessary clutter.

The same goes for adjectives. We really don’t need to read more sentences about the “hot, bright sun” because, frankly, we know the sun is usually hot and bright. If you feel you must use an adjective, tell us the sun is chilly or searing or something out of the ordinary (and even searing isn’t that unusual) and you might pique my interest.

The rule is simple: always strive to pick words that will convey your meaning in the clearest, most concise and simplest way. You’ll be glad you did. My professor went at my writing with red pen gusto, and I thank her for it because today, I can barely stand to type the words “in order to” in this post without hitting the backspace key. We should all feel that way.

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23 Vibrant Comments

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  1. August 25, 2011

    Ryan Critchett said:

    Hmm, one strong adjective is more powerful than three. Makes sense. Do you think it’s best to always keep it short and simple, without the superfluous? Or does adding a couple more words add intensity sometimes?

    A balance perhaps? One more than the other? What’s your take on that, Justin?


    • August 25, 2011

      Justin McLachlan said:

      I think as long as you have a reason for each word you choose to add, you’ll be okay. I always tell the writers I work with to make every word in every sentence fight for its life. If the sentence can survive without the word, you usually can’t go wrong by killing it.


      • August 27, 2011

        Ryan Critchett said:

        Make it fight for it’s life! I like it! Thanks for clarifying. I’m definitely a big fan of cutting out the crap. I like your way of looking at writing. This was an eye opening post.


  2. August 25, 2011

    Nicholas Cardot said:

    This post is excellent. As I read through it, I was reminded of the many times that I’ve broken these rules. It reminds me of the post by Men With Pens about the misuse/overuse of the exclamation point. Amateurs (like me) tend to think that if we fill our writing with shiny words then people will enjoy it more. Thanks for the good perspective on this.


  3. August 26, 2011

    Codeforest said:

    Great article.

    I really love the conclusion:
    “Always strive to pick words that will convey your meaning in the clearest, most concise and simplest way.”

    My wife always say: “You must write in a way that everybody will understand”.
    My Latest Blog Post: Technnorati test


  4. August 26, 2011

    Gary Riding said:

    Nicholas and Justin, thank you for this post. I guess we all fall into some of the traps that you illustrate. I find that I am more careless with blog posts, than with other aspects of my writing. It is difficult to know why exactly; perhaps it is passion and a pressure to come up with sufficient content.
    My Latest Blog Post: Internet Marketing In The Wilderness – Building Links To The World.


  5. August 26, 2011

    Integraphix said:

    I agree, my copywriting can be very verbose and wordy so I definitely use these techniques to develop web copy for my Web Design Firm frequently. Always cut out the unnecessary words or have someone else proof it too.


  6. August 26, 2011

    Ricardo Bueno said:

    You know Justin, I think maybe we do this to sound smarter. Really, we can get the point across, with the same (if not better effect) if we just spoke clearly.

    I think this is especially important in sales pages. Cut out the clutter, ditch the jargon and just give it to me straight.


  7. August 27, 2011

    Brian Keir said:

    Nothing worse than an article that goes over the same point several times!


  8. August 27, 2011

    Columbiarose said:

    From Mark Twain: Say what you are proposing to say, not merely come near it. Use the right word, not its second cousin. Eschew surplusage. Do not omit necessary details. Avoid slovenliness of form. Use good grammar. Employ a simple and straightforward style.


  9. September 24, 2011

    Pete said:

    When writing original prose I live for the coining of original similies – even though I know it makes my stuff harder to read – I just can’t help myself.
    My Latest Blog Post: Television Beds


  10. September 30, 2011

    Minki Kim said:

    Excellent post!

    I always fall into the trap of using 2 to 3 adjectives to make the writing seem juicier and more poetic. My girlfriend graduated with a Journalism degree and she always omits words from my writing. I believed her conviction in doing it but it always felt like, “What are you doing to my work of art?”

    Do you have more posts/articles on improving writing skills?
    My Latest Blog Post: Poor Posture Sitting At Your Desk?