Comments on: Group Discussion: Customers or Community?

By: Ron Leyba

Ron Leyba — Mon, 08 Feb 2010 02:43:43 +0000

Never knew Sir Rich Branson but I will check him out. That’s quite true that when there’s no community, there will be no buyers at all. I love the fact and the idea behind turning your community into loyal buyers or customers. I think this is a long term success if I can make it to that point.
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By: Derek Jensen

Derek Jensen — Sun, 07 Feb 2010 07:22:13 +0000

Yes, they should should get the premium content. So then you should make sure your customers are happy and then your community should be happy.
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By: Davor Gasparevic @ Internet marketing ebooks

Davor Gasparevic @ Internet marketing ebooks — Sat, 06 Feb 2010 18:27:49 +0000

I think it’s natural and obvious that we should treat customers a little bit more special and extra than the ordinary community. After all, they are the ones who keep you, who keep us all running and they are to thank to maintain the blog and the blog community.

However, community~credibility and authority, so the rest of the people must not be ignored too

It’s a tricky question you asked, it really made me think about it.
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By: Nicholas Cardot

Nicholas Cardot — Sat, 06 Feb 2010 15:15:46 +0000

Eric » I like that attitude. We should give customers the attention that they deserve to get value for their money but at the same time we don’t want to neglect our community.

By: Eric

Eric — Sat, 06 Feb 2010 11:50:00 +0000

I strongly feel you should give your customers more attention as they’re the ones putting money in your pocket. However, without the community getting the attention they deserver, they may not turn into customers later on if and when they’re able to.

Something to think about also.

Give attention where it’s deserved… Community and customers get the same over all but the customers get more. However, community should not be neglected at all considering they make up who your next customers could be.

Yeah I believe I just entirely repeated myself but that’s worth the point I’m making.

What does everyone think of this idea?
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By: Olusegun Adedokun

Olusegun Adedokun — Sat, 06 Feb 2010 11:43:18 +0000

Definitely Keith.

The truth is none of us is Santa Claus.

I think a lot of bloggers are not sure of how to take the next step – converting readers into buyers.

I once heard blogger say he’s got a friend with a design based blog that gets 1,000,000 views a month earn just $4000 for Google Ads !!

I wish i could trade visitors with the dude
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By: Olusegun Adedokun

Olusegun Adedokun — Sat, 06 Feb 2010 11:34:32 +0000

i think you should focus on adding value to your customers to the extent that they will demand that they pay you for something more in depth like a private coaching or membership site.

And talking of membership sites, why don’t you ask them if they would be interested?

By: Olusegun Adedokun

Olusegun Adedokun — Sat, 06 Feb 2010 11:15:47 +0000

Dana,

some community members are so smart that they can glean enough information and go and apply it to their situations rather than buy anything.

Atimes, your readers might not just be able to afford it. I know an A-list blogger that had to create a cheaper version of his products so that the readers who could not afford the more expensive version could buy.

But this was based on popular demand though.

By: Olusegun Adedokun

Olusegun Adedokun — Sat, 06 Feb 2010 11:07:27 +0000

i partly agree Jordan but it would have been better if the segmentation had been done before starting the blog. That way, only your potential customers will be the ones visiting.

Believe me few things are worse than having a chunk of your readers leave your log due to neglect and it won’t just end there. They will spread the word like a plague on forums, in blog posts etc.
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By: Olusegun Adedokun

Olusegun Adedokun — Sat, 06 Feb 2010 11:04:02 +0000

I believe that if you have a niche blog and give your best value to your readers and they see that, they will naturally evolve into buyers. This what happened to Pat Flynn and Alex Jeffereys – organically, readers practically begged them to create products that they would buy and so, they did and SOLD like crazy.

Morale of the story – Niche Blog, Super Value, organic Demand, UberSales.

Cheers.
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