Articles That Attract Readers Like A Magnet

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For many, writing good quality articles can be a daunting challenge.  In fact, many new bloggers and website owners share with me that writing isn’t their strongest quality.  Do you feel you have what it takes to write a compelling article?

Well, if you could use some help, there’s good news!  You can find yourself writing compelling articles that will have your readers devouring every word you write in just 3 easy steps.

Writing compelling articles will serve two purposes for your blog.  One purpose is to provide excellent content that is useful and informative to your human readers.  The second purpose is to have your articles be juicy to search engines as well.

The most important thing to remember is that a successful blog will have content that’s written for humans first, and search engines second.

Why?  Because good quality content is what will keep readers coming back as well as attract new readers.  As readers are your blog’s lifeblood, the search engines will equally gauge your site’s relevance based on the content your readers crave.

What I’ve found that works for me is to break down the writing process into 3 easy steps.  Done enough times, these steps become second nature, and in no time at all, you too will be writing compelling articles that will attract readers like a magnet!  Here’s how.

Step 1 – Decide on a topic for your article

The topic is a specific concept your article will convey to the reader.  Try to narrow the focus of the topic to one specific thought, idea, or piece of information.  The more narrow your topic, the tighter your article will be.

An example of a broad topic would be something like how to wash and wax your car.  Break up broader topics into single topics for your articles, and now you have more articles to write about!  By doing it this way, you’ll now have one article on how to wash your car, and another on how to wax your car.

Step 2 – Craft your killer headline

A well-worded headline will draw your readers in an instant to your article.  The headline is by far the most powerful part of your article.  I use it as a starting point for all my articles, after I’ve decided on my topic.  That’s because headlines that work well will spark interest in your reader to find out more by way of reading your entire article.

Stay away from headlines are that over the top sensationalistic, but by all means, do use power words that will grab the reader’s attention and invite them to read your article.  That’s because a reader isn’t really a reader until they actually click on your article to read it.

There can be an entire series of articles just on how to craft powerful headlines, however, suffice it to say, a powerful headline worded in the right way is a great way to get your compelling article started.  Take a look right here at SiteSketch101 and see how these headlines work.  Do you find them compelling?  Based on the volume of readers this site enjoys, I’d have to say they work extremely well.

Step 3 – Write From The Heart, And Stop Being So Formal

More times than I care to count, new bloggers and website owners somehow change from being a normal human being to some sort of copywriting cyborg.  When it comes to writing articles, I’ve seen tone and demeanor change faster than Taylor Swift at an awards ceremony.

The idea here is to not change who you are for the sake of the written word.  In fact, the more you can translate your true personality into your writing, the more genuine you become.  And that’s what attracts readers!

When you try to write in a formal tone, and take on a persona of a fancy copywriting mogul, the opposite of the desired effect happens.  Your writing is in danger of appearing stuffy and not very inviting, which ultimately ends up in your reader simply clicking away to someone else’s article.

Try writing in a relaxed tone that’s from the heart, and really shows more of who you are.  One area you can start with is to use apostrophe’s more than you normally would otherwise.  Instead of writing “you are going to love it”, try typing “you’re going to love it!”

Let your excitement shine through, and write as if you’re typing an e-mail to a friend.  If you can make friends of your readers, you have the ability to connect with them that much easier!

Better yet, write your article as if you were actually talking to a friend about your chosen topic.  Be conversational, be natural, and most of all, be yourself!

With these 3 easy steps and a little bit of practice, you’ll be writing articles that your readers will find juicy and extremely compelling.  Now let’s go write some articles!