It´s always easier to remember something that you looked at, that something you read, even if it was a a good reading.

Don´t forget to take care of the overall look of your blog Sitesketch has a very distinctive theme and logo and that makes it memorable to th readers.

You are real good in terms of communicating with others and answering others questions or comments.

But I used to manage a small coffeeshop a few years ago and what I learned is that people patronize a certain brand or product because they are able to derive a certain degree of satisfaction from it given their set of expectations.

I know my example comes from the brick-and-mortar world but it may also apply in the virtual world.

So, what can a potentially strong brand strive to accomplish when it comes to blogging?

Be clear about what you want to accomplish and make sure your readers know it that way they know what to expect from you. And do your best to deliver.

Nike did a great job creating a relationship with Micheal Jordan. Jordan is an excellent basketball player. So, in order for him to be great at what he does, he needs sturdy shoes. So, people expect that from Nike.

As for what you can do outside of your domain, I think participating in forums as well as commenting on other blogs (particularly those in your niche) is a great start.

But lately I’ve also been building up a collection of materials that I can put up on a hubpage and a squidoo page that will highlight what I can offer on my blog.