The Real Purpose for Building Alliances
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Recently I encouraged you to form powerful blogging alliances. Building strong online relationships with other like-minded bloggers is a powerful tool to have in your arsenal.
Don’t You Want More than Just A Tweet Exchange?
As the comments rolled in on that article, I began to notice a trend. Many people are forming these alliances for only one reason: content promotion. In other words, you tweet, stumble, digg, or comment my material and I’ll return the favor.
Commenting and digging isn’t nearly the most important things that we do for each other inside of these alliances. In fact, if you’re commenting and digging worthless content for a handful other people, then you’re going to destroy your own reputation and you won’t be helping those in your alliance at all.
I’m actually becoming a little bit dissatisfied with stumble exchanges, tweet exchanges, digg exchanges, etc. They bloat the internet with content that isn’t good enough to get shared organically.
Consider these awesome insights from Derek Jensen who’s working hard to build an amazing website for college students. He’s got a great handle on this concept. Here’s what he has to say.
When we are just retweeting something just to be nice we are not helping measure the quality of the content and for me I would not benefit from other bloggers that blog about blogging retweeting college life tips.
I would say the most important thing we do in these alliances is heavily critique each other and have in-depth conversations that usually take place via Skype.
Derek Jensen from LifeNotion
Alliances are for Self-Improvement…not self-promotion
We should be critiquing each others work. If you asked me to tweet your article and I didn’t like it, then I would do something that would be much better for you than a tweet. I would tell you what I don’t like about it so that you can improve it.
Then you can go out and write something that’s good enough to get 10 tweets on it’s own and that is worth far more than my single tweet.
We need to be improving one another and not just promoting stale content. I don’t mean to sound unkind, but simple promotion is worthless. We say that content is king so then why aren’t we using our alliances to build better content and not just to promote it.
As you work to build relationships online, always remember that it not just about promoting each others work. It’s about improving one another. It’s about helping one another to grow and develop into better bloggers. This is far more profitable than mere promotion.
Myself and a few friends actually wrote about this topic together today. For their take on this subject check out these articles:
The Real Purpose for Building Alliances by Mike Stenger
The Real Purpose for Building Alliances by Mikkel Juhl
The Real Purpose for Building Alliances by Derek Jensen