5 Reasons You Need A Blogging Partner

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The temptation to tackle the blogging world alone is strong. The barriers to entry are extremely low, the rush of publishing material to the world is incredible, and at first glance blogging seems like something that can successfully be done alone.

A quick google search for successful bloggers can turn up several brand names that appear to have created a great living for themselves through solo blogging (Steve Pavlina, and John Chow just to name a few). No one will ever know for sure, but its highly unlikely that these guys are handling all of the tasks themselves.

Blogging, with any expectation of success, is a huge undertaking that shouldn’t be taken lightly. Here are 5 reasons you need to bring a partner along in your blogging journey.

1. Leveraging Expertise and Desire

My partner in crime has a completely different set of skills and interests than I do. As a result he handles any technical issue or need that arises with the site. That means I don’t need to wrestle with PHP, plugins, security, backups, or staying on top of wordpress updates.

In our partnership I am responsible for creating post topics, promoting the blog, looking for partnerships, and coming up with fresh ideas. We split the responsibility for writing 50/50.

Having a partner allows me to avoid the frustrations of things that I detest on focus on tasks I enjoy.

2. Avoiding Burnout/Share the Workload

Its easy to underestimate the amount of work it takes to run a blog. Any respectable blog will have to deal with the following projects on an ongoing basis:

• Creating compelling content
• Marketing your content
• Interacting with the community you build
• Staying abreast of trends in technology
• Maintaining a workable backup of your site
• Off site testing of plugins, scripts, and so on

Depending on your blog you could end up dealing with more than that. Its nearly impossible for one person to handle all of those projects and do them well.

Bringing along a partner produces better results in a much shorter time window.

3. Multiple Points of View

Each person looks at things from their own perspective. As a result the ideas that a person creates in isolation are limited. Bringing another person on board will expose you to all of the thoughts and expertise of another person.

4. Motivation

Blogging isn’t an activity that typically reaps quick rewards. When you’re blogging alone it doesn’t take long before you start to feel like its all a big waste of time. You can work hard and have nothing to show for it. The natural inclination is toss your hands in the air and quit. When work alone its an easy thing to do.

After all no one will know you quit. You can shrug it off without a worry in the world. A committed partner can provide extra motivation to push through the hard times that you face.

5. It Makes Good Business Sense

I’ll assume that you’re reading this article because you want to improve your blog and possibly make some money from your efforts.

If so, ask yourself these questions:

• How many 1 person enterprises can I name in 10 seconds?
• How many multiple person enterprises can I name in 10 seconds?

The point is clear. Solid businesses projects involve multiple people. Bill Gates built Microsoft with a team. Steve Jobs built Apple with a team. Technorati has a team. Google has a team. YouTube has a team.

Conclusion

Blogging is a significant undertaking. Thousands of blogs are created each day. You will need help to compete. Think of your blog as a business and bring on a partner that can alleviate the workload and bring fresh ideas to your blog. You wont regret it.