Blog Virgin: Your Niche To Your Fish
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When you start blogging, there is so much that you will find you did not account for. You have to decide on the right hosting method and what domain fits your personality.
I can tell you right now that it is wise to host your blog on your own. Bluehost can take care of those needs for you at a reasonable price, and you will have full control over your blog unlike in a free-hosted solution like Blogger.
Alas, this is not a how to start a blog article. So let me get straight to it. As a blog virgin, you have some serious work ahead of you. But your biggest obstacle is how you decide to manage it.
The Beginner’s Road to Blog Comments
My issue is that I started my blog 4 months ago, and I have 250 articles as of today. The problem is that I should have focused more on the marketing aspect because I only have 800 comments.
The good thing is that I caught on and now my comment count is rising on a daily basis, even on older articles. If I focused more on commenting on other blogs, I could have thousands of comments right now.
I am a regular guest poster on Smart Bloggerz and Rob’s Web Tips nowadays, and I see that their post count is way below their comment count. This means that they went the proper route and got readers active within their community which add substance to their blog. The same goes here at Site Sketch 101 because of reader loyalty.
My lack of blog commenting made it inconvenient for my regular readers now because I often hear from them that I put out so much content that it takes most of their days just to catch up on everything I have written. Some of them have spent so many hours catching up that they know more about me than I do!
Understanding Your Niche
Another issue I had was that I did not choose my niche from the beginning. I created my blog to establish myself as an author and promote a new ebook I had developed.
Not long after, I made my ebook available for free as a part of my newsletter subscription and I now had my niche. That niche was to teach others how to market and make money from their blogs. I make it a daily mission to tell others what not to do because I was an expert on that by that time.
Choosing a niche is very important. Once you lock in your niche, you can focus on promoting that niche rather than just going out there willy-nilly. We learn from out mistakes, but my readers will never have to learn from those mistakes because I lay it out for them. In hindsight, I wish I was able to realize what topic I loved to write about because that would have enabled me to focus on valuable content for both my readers, and the search engines.
If you did not choose your niche from the start, don’t get all upset because there is a positive side. I have seen some of my off-topic articles receive a huge amount of search engine traffic because someone was looking for the information that I put out there.
It is important right now to really think hard about what you love so you can write often about it. If you are in this for the money and you have a strong topic that you love to write about, you will totally forget about the money and just want to express yourself. Once you do that, the money comes fairly easily.
That’s what I did, and I got calls out of the blue from advertisers. I also got affiliate sales from articles I didn’t realize that I posted in-text links on. I chose my niche, and I caught my fish.
Is something fishy on your blog?

Nabeel | Create Your First Website said:
Hi Brandon,
Blog comments increases your visibility and relationship. It can help you tremendously in a lot of aspects (be it traffic, more comments etc).
I agree with you on being in a niche in which you are interested in. You are right, it does not look like work then!
Kindest,
Nabeel
Brandon Connell said:
Hi Nabeel. It certainly helped me come up with content on a daily basis once I realized what my true niche was. Did it take you time to find your niche, or was it something you knew right away?
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Steve @Erraticblog said:
Great points Brandon. I especially agree on making sure you pick a niche you love to write about. My last blog I had started, before Erraticblog, I had started strictly because I thought it was a good area for affiliate and advertising revenue. It was good for those sources of revenue, but I got bored out of my mind after the first year… I didn’t love the subject. With my current new blog, it’s not a revenue generator at the moment, but I love the niche. I’m sure I think of some ways to create revenue as I go along, but that’s not the main reason I started it.
Brandon Connell said:
Hello Steve. I had a similar experience by creating a “personal” blog where I just posted things going on in my life. I thought that if I wrote about anything at all, I would be diversified. Unfortunately, it is not as fast of a revenue generator as a niche blog is. How long have you been working on your niche blog? Do you use multiple monetization methods or are you trying to build traffic before you try to monetize?
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Steve @Erraticblog said:
Hey Brandon,
.. at least I’m enjoying it.
Just building traffic for now. With my new blog I just write what interests me and what goes on in my day to day work routine. I enjoy it much more than having to think about subjects for my old blog. I figure as traffic builds I’ll eventually think of of some way to monetize. Or not
Brandon Connell said:
It’s great that you enjoy it. You got past one big obstacle then. I do recommend having some ad placements if you intend to monetize with them in the future. That will prime your audience to get used to them. Some bloggers have experienced mutany when monetizing down the road when their original style was “ad-free”. How old is your “new” blog?
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Steve @Erraticblog said:
It’s about one or two months old. I do have Adsense units in place, but I’m not expecting too much from them. I’ll just have to figure out some other avenues.
Brandon Connell said:
Excellent. So your readers will be used to the ad placements. Other great ways of making money is through affiliate marketing, and selling newsletter ad space. Are you building your newsletter?
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Steve @Erraticblog said:
Good point, I need to start building a newsletter. As for affiliate marketing I’m just not sure what would be the best products/services to market/display/promote. I’m sure I’ll come up with some good ideas as I move along.
Brandon Connell said:
Hi Steve, the ideas will definitely fall into place. It takes a bit of trial and error to find the right products that actually convert. Don’t be afraid to test them out when the time comes.
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Dev - Technshare.com said:
Hey Brandon,
Really Great Post.
Blog commenting is really effective way to build community around your blog.
I see you very active doing guest blogging. Keep up the awesome work Brandon.
PS. You forget to add your link in author box.
Thanks for sharing this great Post.
~Dev
Dev – Technshare.com recently posted..How I increased My opt-ins By 250With Popup Domination
Brandon Connell said:
Hi Dev. Thanks for the heads up on the author box. I will look into that. If anyone wants to see how effective blog commenting can be, they can certainly check out your blog to see the results of your efforts. How long did it take you to consistently gather that many comments per post on your blog?
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Dev - Technshare.com said:
Hey Brandon,
Thanks for the quick reply.
When i first started blogging the numbers were very small. But later i started commenting on other blogs in my niche and i got amazing results – high numbers in comments.
Once again, Thanks for sharing this awesome Post. Really Great Post brandon.
~Dev
Dev – Technshare.com recently posted..How I increased My opt-ins By 250With Popup Domination
Brandon Connell said:
Hi Dev. The results you have gotten from commenting are amazing. How much time did you spend actually commenting on other blogs before it all came back to your blog?
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Dev - Technshare.com said:
I usually spend 30-60min on blog commenting, but these days I’m only spending 15-30min.. on commenting.
Thanks
.
Dev – Technshare.com recently posted..5 Reasons Why Most Bloggers Fail
Brandon Connell said:
Wow. I would have guessed you put in many hours per day based on the results. I mean, you typically land 50+ comments per article Dev!
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Mary E. Ulrich said:
Amazing coincidence, I just started my blog http://ClimbingEveryMountain.com a couple days ago and named my first post: “Reflections of a 60 year old Virgin.”
I thought it was hysterical–you know, first blog, first blog post. But my husband was appalled.
With this post I feel vindicated, so thanks.
I spent years trying to find a niche or keywords that worked. Finally, I decided to just jump in and try to swim.
Guess now we are just swimming in the big pond. Best wishes.
Mary E. Ulrich recently posted..What is Inclusion
Brandon Connell said:
Hi Mary. That is too funny! I hope you show him this post to help out your case
The thing about blogging is that it truly takes trial and error. The only shortcuts are finding information from others who have done it before you and heeding their warnings of what not to do, and what works.
It takes a lot of work to build up a blog, and it’s very possible that a year will pass before you see significant progress. Are you looking forward to that kind of dedication?
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Mary E. Ulrich said:
Hi Brandon,
I’m in it for the long haul, but the learning curve is overwhelming.
Basically I’m creating a niche that doesn’t exist, so that is even more intimidating.
Wondering, is you or Nick would share what app you are using for your comments on Site Sketch. This format really encourages comments and I am starting at ground zero. Thanks and good luck to you.
If you want, I’d love you to visit my site, I am still tweeting it and hope to launch it on Monday, the 25th anniversary of the Americans With Disabilities Act.
http://ClimbingEveryMountain.com
Mary E. Ulrich recently posted..What is Inclusion
Brandon Connell said:
I will leave the comment question to Nick as I am unfamiliar with the technicalities of SiteSketch101 at the moment. I will be very happy to check out your blog in the next couple days when I can spend some time on there.
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Micke Hasselqvist said:
Good post! I have a little bit of a problem with my blog – I’m still not entirely sure where I want to take it. I know my number one thing I want to write about – web design and things going on on the web. But I also thought about squeezing in some music on there, in the form of CD reviews and such, but I’m not sure if that’s the right thing to do?
Micke Hasselqvist recently posted..YouTube launches HTML5-player for embedding
Brandon Connell said:
Hi Micke. Generally there is no wrong way to blog. You can write about anything you want. Most people tend to just pick a niche, but there is nothing wrong with having two. You can even have a theme around it like “listening to music while you design”. They go together. I design websites and music helps me be creative when doing it. How old is your blog?
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Micke Hasselqvist said:
Well, it’s about six months old and I haven’t used it all that much. I’m planning to change that. My goal is about three/four posts a week to begin with at least.
Thanks for the reply!
And I thought my niche would be simply “be creative” or something like that, since I make music as well as web pages. We’ll see how it turns out.
Micke Hasselqvist recently posted..YouTube launches HTML5-player for embedding
Brandon Connell said:
That is an excellent goal. I was at it for 4 months every single day and at the beginning, I was posting 7 articles per day. Eventually it slowed to 1 article per day and now down to an article every few days. It gives me more time to focus on quality among other things. Are you also going after mass content, then slowing it down? Or did you have a consistent steady approach?
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Blog Angel a.k.a. Joella said:
Hmmm… I think i already complained about how much catch up I had to do after being out of town for only two days.
You do put out a lot of content.
I really do agree with you that commenting is the best way to get more readers to your blog.
You don’t think I just hang out here because of your irresistible personality, did you?
Well that’s part of it, that and the great content.

Blog Angel a.k.a. Joella recently posted..Tab Candy For Firefox Makes Browsing Sweet
Brandon Connell said:
Hi Joella. Thank you for the comment. Blog commenting is one of the biggest ways, but also the fastest ways of getting traffic and commentary on your own blog. Are there any other methods that you use which also bring in immediate traffic?
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Ron Leyba said:
Great share Brandon. I think, this is the most basic, yet the most important part of blogging. About choosing the right host and the right niche in the very beginning really have a great impact in your blogging adventure.
Brandon Connell said:
Yes. I believe the latest issue with blogetery shutting down thousands of innocent blogs and not freeing up their files and databases drives the “right host” point home. Have you ever used a free host and realized it was a mistake? Or did you avoid that trouble ahead of time?
Brandon Connell recently posted..How I switched my blogging style for maximum exposure & profits
Reza Winandar said:
Great point revealed, right host and right niche, but more importantly, the right job for you!
Reza Winandar recently posted..5 Types of Comments That Attract Attention
Brandon Connell said:
Thank you Reza
Mark Wilkinson@How To cook Oven said:
I enjoyed your Post. Choosing your Niche and Understanding your Niche really is not as easy as it sounds.
You hit it right on with discovering what you like to write about. I started out willy nilly on several of my blogs. It wasn’t until I had worked on them for a while that I began to really understand what my Niche was about and what I liked writing about.
I think it is a growth process. We learn, we grow, we evolve.
And so do our blogs!
Mark
Mark Wilkinson@How To cook Oven recently posted..Foxrun stove rings
Brandon Connell said:
I have gone through the same process of going out there head-on without an interest in the niche or a plan. I discovered a hobby niche like you as well. It’s a good way to discover your niche though. By accident.
Brandon Connell recently posted..Debra Opri on Prop 8
Peter Vazquez said:
Hello Brandon,
I came across Site Sketch 101 as I was doing some research for my class on IT Communications at Fullsail University. Coincidentally, our topic is blogging and I discovered an article here
BY RUCHI PARIKH
“HOW TO LEARN EFFECTIVELY FROM PRO BLOGGERS”. She mentioned in one of her steps to have a mentor and I have decided that it will be you. I am totally impressed with your writing skills and your vast amount of knowledge of the industry. I currently operate an Internet marketing firm in the Detroit Metro area and we are fairly new to the game of blogging. Your previous posts and comments by your subscribers have provided so much insight for me and my staff on what a successful blog should be. I only hope to be as good as you one day. I will make sure to share your site with my classmates and professor. Of course, with your permission, but oops I forgot, this is a blog and that is the intention. lol
Keep up the great work!
Sincerely,
Peter
Brandon Connell said:
Hello Peter. Thank you for that. I hope to see you soon on my blog @ brandonconnell.com and I am happy to answer any correspondence.
Brandon Connell recently posted..Debra Opri on Prop 8
Sourish @ Ipod Touch 4 said:
Nice Article Brandon , you gave a god idea , i have observed that pages with more comments , are updated in google index frequently
Brandon Connell said:
Thank you Sourish. That very reason is why I get confused when I see larger blogs locking their comments after 90 days or whatever. It doesn’t make any sense.
Brandon Connell recently posted..Being a blogger holds legal risks
Sourish @ Ipod Touch 4 said:
Comments makes google think that the page is being updated continiously , and hence it mut index it again to add the usefulinfo in ints index , and the links on that page gets the link juice …
Brandon Connell said:
Correct again. And that new information may end up being keyword ranked on top of Google which is another reason why it is smart to not lock comments.
Brandon Connell recently posted..Being a blogger holds legal risks
Sourish @ Ipod Touch 4 said:
Why 90 days ? thats a good question. Google updates page rank every 90 days [usually the trend], so spammers/users may want to find posts which have a high pr and then comment there .
Brandon Connell said:
It is a good question, especially when using akismet paired with conditional captcha, it is rare to get too much spam to use that excuse. It makes me think whether or not the big bloggers know all of the tricks of the trade to combat spam.
Brandon Connell recently posted..Being a blogger holds legal risks
Ryan @ Blogging Virgin said:
I think you’ve gotta have the right balance between writing content and marketing your site. If all you do is market you won’t have good content to draw repeat visitors and get indexed, but if all you have is great content with no marketing you’ll never get backlinks and new readers. Balance is key.
250 articles in 4 months is quite a bit, very nice!
Ryan @ Blogging Virgin recently posted..Using Google’s Wonder Wheel for Keyword Ideas
Scott said:
Finding your niche is often the easiest, hardest thing you have to do.