A Review of Allison Boyer’s “Out of Thin Air”
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I just finished reading an amazing book by Allison Boyer. As I read Out of Thin Air, a must-read guide to successful freelancing,I was taken aback at the amazing and incredibly practical lessons that she had to share.
Although Alli shares with us wisdom that comes only from years of freelance writing experience, her tone is one of humility, sharing even the mistakes she has made and urging us to learn and do better.
Her lessons are practical and her stories are powerful.
Practical Advice From One Freelancer To Another
Although it’s targeted specifically toward freelance writers, almost every section of this book provides incredibly easy-to-implement ideas that can immediately increase cash flow potential in any line of freelance work.
For being only 47 pages, Out of Thin Air covers an amazing amount of material. Below are a few examples of concepts you’ll find inside.
- How to effectively communicate with clients so that they will send more work your way.
- How to create a sense of urgency without being threatening.
- How to offer discounts that are timely and effective.
- How to develop easy-to-use referral incentives for your clients.
- How to find new clients in a hurry and unique places to find freelance work both online and off.
- How to make money with your blog through incredible, non-spam strategies.
- How to use bid-for-work marketplaces and still turn strong profits.
- How to create a budget on a fluid freelance income.
The Sad Mistakes of a Beginning Freelance Writer
Throughout the book, you’ll find two unique items labeled as confessionals and notes in the margin. The notes in the margin are the thoughts that Allison believes she would write down in the margin if it were her reading the book.
The confessionals, however, are something entirely different, and they’re very powerful. In her own words:
The stories in these boxes tell you about mistakes I’ve made as a freelancer that I hope you can avoid. These stories don’t paint me in the nicest light, and I thought long and hard about including them at all. At the end of the day, though, I think they are important stories to tell. I’m not perfect. I’ve done some really crappy things. But I’ve learned from them, and my hope is that you don’t have to make these mistakes to learn what not to do.
As I read through her first confessional, she told a story about a lie she once told when she first began her freelance writing career. She worked around the clock and through the night to deliver a product she inappropriately promised to a client.
In the end, she delivered and the client was none the wiser, but you’ll have to pick up your own copy of Out of Thin Air to find out just exactly what she did and what a catastrophe it could have become.
Read and Connect with a Seasoned Professional
I met Allison Boyer on Twitter a little over a month ago and quickly became impressed with her fun and engaging personality. Since meeting, we’ve also spoken on Skype, and each time I’ve spoken to her, I can’t help but be impressed with her.
If you’re looking for someone to write some material for your or your company, get in touch with her and be sure to let her know that you heard about her at Site Sketch 101.
And, of course, don’t forget to stop over at her site and pick up your copy of Out of Thin Air today. I’m very confident that you’ll be pleased with it.
P.S. Although I am friends with Allison, I still purchased the book myself. It wasn’t given to me. I’ve purchased it, and I recommend it. It’s worth it.