I’ve heard it said that the request of a friend is somewhat like a royal command. When you have a friend, a genuine friend, who asks for something, you do what you can to provide it. When they recommend something, you value their recommendation like gold.
Growing up, it was natural for my friends and I to always have each other’s back. In the military, that’s even more true.
My friends can pitch an inexpensive worthless product and if it helps them, I’m on board. A great example of this is when my friends are selling candy to raise money for their child’s school or extra curricular school club. I don’t eat many sweets so if I buy even a small box, I know it’s going to take me a month to get through it, but that doesn’t matter. I know that it’s going to help my friend so I jump on board.
Of course, if they’re asking me to support their family every week with purchases of candy, Avon, Amway and every other individually sold product on the market then it’s going to strain that friendship and I’m probably going to start avoiding spending my time with that person.
Who wants to be friends with a 24/7 salesman? Not me.
I find that this is a powerful principle in business as well. I’m willing to spend a few extra dollars (within reason) to support the business that a personal friend owns rather than to get the same product at the local Wal-Mart. I have a feeling that I’m not the only one like that.
This post only scratches the surface of this powerful concept so stay tuned. Next Thursday, Seth Waite and myself will be publishing posts at our respective sites diving into this subject much more thoroughly. I’ll be sure to link to his article when it’s up so you can follow the conversation.
In the meantime though, I’d love to hear your thoughts.