It’s exciting to see people reading your posts, but they don’t stay (at all). Is this the story of your blog? Then it is time you do something concrete about it. A high bounce rate and low engagement from your readers is a worrisome trend if you are a serious blogger. Your community depends on these readers and the growth of your blog will be stunted if your visitors become leechers (Leechers get the information they need and don’t come to your blog…ever again).
If you think that your content may be the reason for this low staying time by readers, think again, there are various reasons. It may not have anything to do with the content you’re providing, in fact, there are some other points about your blog which you can focus on.
Here is the list of 8 ways to engage your readers longer on your blog:
Focus on readability
Simplify readability for your visitors. Make a visitor feel all comfortable and at home, while they read your posts. Use of ample white space is still an under-utilized tool by bloggers – a cluttered blog with words clustered together is really difficult to read and it does not attract a visitor to stay at the site.
The content in your blog should be the prime focus in your design, although you may have awesome content – people may not be actually reading it.
A picture is worth a thousand words
Use photographs and picture in your post. Especially, for really long posts, break paragraphs using pictures – it helps in adding a lot of personality to your post. Make use of an image that does not directly depict a topic but instead use an image which is sort of parallel to the topic which you are writing on. For example, if you are writing a post on building audience for you blog, you can probably have an image of an amphitheater with a large audience cheering.
Images have a tendency to connect well and make reading a more pleasurable experience for your visitors.
Create a Helper page
When a visitor visits your blog for the first time, a “helper” page can really help your reader get oriented. It is basically pages or posts titled, “New Here?” or “Get Started”. They are really useful. Helper pages- firstly, it helps you guide a visitor about your blog just the way you want to and secondly, your visitor tends to get curious about the concept of your blog and is likely to explore the site.
Use a great style of writing
It all comes down to great content, but how you write that content matters. If your content is written like your tenth grade science text book, then good luck with site engagement. However, if you do have a knack of writing interactive, funny and insightful posts on the same topic which a visitor can find else where. Then my friend, you have found the blogging nirvana. You do not need to be worried about people staying on your site or your bounce rate, because they will automatically be tempted to stick around your blog longer.
So have a unique and a great style of writing and you will find that people are automatically stay on your blog longer.
Display related posts
Your post was absolutely amazing, but now what are your readers supposed to do. Lack of call to action at the end of posts is the number one reason why your bounce rate might go up. If you want your readers to stay longer on your blog then always include related posts at the end of your article.
It is also the best way to show your readers the most you have to offer. This is a technique so many bloggers at all levels have made use to keep readers hang around their blog longer.
Interlinking is important for search engine optimization as well as user engagement. WordPress, in fact, encourages its readers to link to existing content. When you hyperlink a word it will offer you a list of existing articles which you can link back to. Use this tool, make the most of WordPress and also get readers to stay at your site longer.
The important consideration is to ensure that there is not a barrage of links within the article. Ideally, you can include one link (or) interlink per 150 words.
Create great, emotional headlines
Make it a point to create headlines that your readers will be able to connect with and are curious about. If your headlines are not good enough to attract the eyeballs of a reader then there is a slim chance your visitors will make an attempt to read your post. A dull headline would equal to a dull post for the reader.
And it is your titles that the reader always see’s first. Personally, I would give more effort into coming up with a title that the reader has been wanting to read all his life. Although, having content that matches up to it can make your irresistible.
Keep it simple
As a parting point, I would like to emphasize on the importance of keeping your action plan simple when it comes to increasing the time a user stays on your blog. Have clean navigation buttons, put up a search box, have an attractive color scheme and stay human. These are the basic to ensure that your reader stays long and create an immersive experience for them.
It is really important that a reader sticks around your blog. High bounce rates are a source of great distress for bloggers. Moreover, the longer a visitor stays on your blog, there is a higher chance for people signing up for your email updates, liking your Facebook fan page and becoming loyal readers.
In conclusion, I hope you enjoyed this post and I look forward to your comments from which I can learn and possibly, the other who visit this post as well.