5 Ways Businesses Can Get the Most out of Pinterest

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  • March 26, 2012

If your small business is not using Pinterest, be prepared to be left behind by the competition. Pinterest is one of the fastest growing websites, recently hitting over 10 million unique visitors. In general, the majority of users are utilizing Pinterest by collecting beautiful images, creating wish lists, or gathering pictures for inspiration. However, some of the most successful users are using Pinterest in interesting ways.

Why Should Your Business use Pinterest?

Pinterest can be used in a variety of different ways, aside from simply creating boards and collecting pins. The following reasons are enough to compel any business to immediately start using Pinterest:

Engagement:
As a highly social network, Pinterest allows users to communicate and share with others. Each pin has its own social connections, and users are able to leave comments or “like” the pin. In addition, pins can be repinned, spreading them all across Pinterest. This provides the business with enormous benefits, including the ability to connect with potential customers.

SEO and Traffic:
Each pin on Pinterest leads contains a do-follow link back to the source. This is beneficial for SEO purposes, as individuals are lead back to the source of the pin. As a result, the originating site is able to benefit from a stream of traffic, derived from Pinterest.

Marketing:
Given the relatively young nature of Pinterest, individuals and businesses are constantly finding new ways to utilize Pinterest. Businesses in particular are using Pinterest as a marketing tool and a way to display their personality. However, individuals need to stay away from heavy-handed promotions and shameless advertising. Instead, using boards in creative, fun ways are an effective means to draw in followers.

5 Different Ways Businesses are Using Pinterest

Does your business have a Pinterest account? If so, take advantage of its creative potential in order to attract followers and increase visibility. The following five examples are 5 unique ways in which businesses are currently utilizing Pinterest:

Real Simple: The popular lifestyle magazine fills its boards with recipes, hairstyles and living spaces. One particular board, called “The Best of Summer Ingredients”, features simple, yet beautiful images of fruits and vegetables. However, each image links back to a page on Real Simple, giving users tips on how to choose, store, and prepare the selected ingredient. This is a great way to spread visibility, at the same time providing users with valuable information.

Chobani: Chobani is a popular Greek yogurt brand that has effectively used Pinterest to spread its brand. Their boards provide users with recipes that integrate the yogurt, as well as nutrition tips and advice.

Travel Channel: If your business falls within the entertainment sector, you may want to take tips from Travel Channel’s Pinterest account. In addition to photos around the world, this account also features exclusive pictures from Travel Channel shows. A great way to give users the ability to look into their favorite Travel Channel shows.

Etsy: An e-commerce website focused on handmade crafts and design, it’s a no-brainer that Etsy has found its way to Pinterest. They feature themed boards on popular categories, including a board that showcases popular items on Etsy.

General Electric: Surprising, the large energy conglomerate has also jumped onto the Pinterest bandwagon. However, their boards focus more on topics related to energy, machinery, and innovative ideas. One board, called “#GEInspiredMe”, encourages users to post their own content from a previous content, and is an excellent combination of social media and user-generate content.

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About Rachel Hyun Kim

Rachel Hyun Kim is a writer for Resource Nation, an online resource that gives advice such as B2B lead generation to small businesses and entrepreneurs. Rachel has written on a variety of topics, ranging from electronic medical billing software to payroll processing.

5 Comments

  • Suhanesh Madav says:

    I think we are very late :) will try the new way to utilize pintrest.

  • Joseph Mills says:

    Actually, lots of people using pininterest because of it new features. Its so easy to advertise your product plus the themes are fantastic!!! Very dramatic it’ll satisfy your desired design.

  • branded items says:

    Thank you for this! I keep on hearing people about pinterest. I think this links with Facebook as well. I know that this another good social media site.

  • Vittorio says:

    Thank you for sharing this.
    I haven’t used Pinterest yet for my business project, but I am thinking it could be a good tool if used in a proper way!

  • Shalu Sharma says:

    Indeed, Pinterest has made a lot of people interested in their work. A picture is more interesting hence creates more interest in the people.

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