The Dark Knight is easily my favorite movie that came out during 2008.
By almost any standards it was a stellar success. It topped charts in terms of how much money it grossed each week at the box office. In total this action packed movie brought in about a billion dollars.
Apparently the people that put this film together knew what they were doing. The writers, the producers, the directors and the marketers made decisions that propelled this movie to the top.
Let’s jump in together and take a few lessons from this movie and put these lessons to work on our blogs and websites so that we can try to achieve a small portion of that same success. Here’s four reasons that I believe this movie did so well.
Blogging Tip #1: Create a sensational buzz.
When Heath Ledger died, it seemed like that was all we heard about in the news for several days. National talk shows and news programs were buzzing with it. Everyone was talking about it.
Now I understand if you’re a little apprehensive about building some buzz for your site by having someone on your staff die…especially if your blog is a one man or one woman show. That could put a crimp in some other areas of your success like writing articles and stuff like that.
Here’s the deal though. You can still create a buzz about your site. You can still take action to get other bloggers to start talking about you. Here’s how:
- Create phenomenal content.
- Provide amazing resources.
- Run a contest with great prizes.
- Blog outside the box.
- Give readers a unique experience.
Notice the strong words in those points: phenomenal, amazing, unique and great. Those are the real keys. If you want to create a buzz then you’ve got to step up a notch above those around you. You really have to think of something that will set you apart and give people something to talk about.
Blogging Tip #2: Have an amazing sense of ethics.
One of my favorite quotes from the Joker at the end of the movie really sums this up.
This is what happens when an unstoppable force meets an immovable object. You are truly incorruptible, aren’t you? Huh? You won’t kill me out of some misplaced sense of self-righteousness. And I won’t kill you because you’re just too much fun. I think you and I are destined to do this forever.
~ The Joker
All through the movie the Batman was adamant about making sure that those who did wrong were turned over to the proper authorities. He strove to ensure that he never served justice on his own accord but that he turned those who did wrong over to the police.
So what kind of morals and ethics are you demonstrating at your website? There are some things that I see bloggers and webmasters doing that are downright misguiding in their practices. When I see that, I seldom return to their websites.
Here’s some pointers to building trust with your readers by being honest and demonstrating integrity.
- Be honest about affiliate links.
- Don’t cloak links that make you money.
- Don’t write paid reviews for things you don’t really believe in or that aren’t really about your blogs topic.
I want to make money on this site as much as anyone but I’m not willing to sell my integrity to accomplish that. I only promote affiliate links that I believe in and I make a conscious effort to disclose most of the links that generate profits for the site.
There’s nothing wrong with trying to make money on your site. In fact, I want to coach you to make as much money on your site as possible. But don’t be a sellout. Don’t dip into dirty tactics to increase clicks or to trick people into generating revenue for you.
Be open and honest. Respect and trust will make you a lot more in the long run.
Blogging Tip #3: Provide non-stop action.
The movie opened with a Joker led bank heist and it never slowed down. The movie was jam-packed with explosions, fight scenes, drama and great dialogue.
Many people noted that The Dark Knight was a very long movie…about 3 hours. Yet no one that watched it seemed to mind.
In fact, I would have been disappointed if it wasn’t that long. There were no lulls in action. There weren’t any gaps in the movie’s tempo and that kept us sitting on the edge of our seats without any thought of the movie’s length.
Take this lesson back to your website and your readers will feel the same way. Give them something exciting every day and you can keep them on the edge of their seats coming back to see your new articles and content. Here’s a few tips to make this a reality:
- Update your site often.
- Respond to as many comments as you can.
- Provide creative and exciting content.
If you want your readers to visit your site every day then you’ve got to consistently provide outstanding content. Don’t leave long gaps of time in between posts. Find a posting schedule and drive yourself to stick to it no matter what.
Blogging Tip #4: Build an all-star cast of villains.
Critics began to hail Heath Ledger’s performance in the movie. They praised him as the best Joker ever.
It’s probably because I was too young to really appreciate the Jokers of the past but I agree with the critics. I think that Heath Ledger’s Joker was an outstanding antagonist. Everything about him was amazing. He looked cool. He sounded cool. His behavior was totally psychotic in a way that was absolutely captivating.
In reaction, people responded by creating amazing Joker desktop wallpapers, screensavers, bumper stickers, T-shirts and much more.
So here’s the question: who is your arch nemesis at your website or blog? Who is your villain?
At Site Sketch 101, my arch nemesis is ugly, poorly designed, mediocre, worthless websites and blogs. And if you happen to have one of those — then it is my goal to equip you with everything that you need to combat it effectively. This blog is 100% about working to eliminate those types of websites. Feel free to join in on my caped crusade.
Pick something that you can be passionate about and work to combat it at your website. Provide information about it. Provide tutorials. Do whatever you have to in order to help people eliminate whatever it is that serves as your villain.
Today’s post has a lot of information in it but it’s really going to come to life when you provide your thoughts and input.
I’ve provided you with four concepts to enhance your site but each of these points are useless if you don’t take them, learn from them, adapt them to your personal style and apply them according to your own needs. How do you plan to do that?