Site Sketch 101

An Artistic Approach to Online Business

These three concepts are at the core of Site Sketch 101. They are the foundational pillars necessary to build a powerful and profitable blog.

Awesome Content

Articles that are fun, compelling, easy-to-read, meeting user’s needs, providing excellent information, well-written, and use proper grammar.

Brilliant Design

A layout that is easy on the eyes, easy to navigate, looks professional, sets you apart from the crowd, is search engine optimized, and is warm and inviting to the readers.

Commanding Influence

You as the author must be connecting personally, answering questions, exhibiting strong leadership, demonstrating sacrifice by putting the readers needs before your own, etc.

Recent Posts / View All Posts


The Revival of Yellow Journalism

| The Written Word | 21 Comments

The Birth of Yellow Journalism In the 1890’s, two newspapers, New York World and New York Journal, were pitted against one another in a fierce competition to sell as many newspapers as possible. In an attempt to gain the advantage and sell millions of papers, New York World’s owner, William Randolph Hearst adopted two techniques. First, he created articles and headlines (especially on the front page) that featured sensationalized, exaggerated, and melodramatic information. Second, he…

The Human Side of the Internet

The Human Side of the Internet

| Tribes & Communities | 9 Comments

At nearly 25 years old, today’s modern internet is continually evolving.  For the first decade or so into it’s history, when it was just sprouting, the internet was commonly known as the information superhighway.  And although that phrase still applies, we now tend hear that term increasingly less often.  But it’s not just that term that’s disappearing.  It’s the powerful concept that it carries. As the internet was quickly growing and developing, it was known…


The 12 Core Elements of a Brilliant Site Design

| User Interface | 5 Comments

Average bloggers tend to fail on this one…a lot. Most people get into blogging because they have a passion to write about something. The majority of bloggers assume that as long as they write about what they love then they will be successful. Instead of ever beautifying their site they just plug away creating articles. According to Technorati, a new blog is created every second. There are literally millions and millions of blogs competing for traffic…

Red Lipstick

10 Tips for Building an Awesome Online Presence

| Tribes & Communities | 6 Comments

1. Provide genuine, quality help to others. “When you focus on quality, consistency, and being genuinely helpful (not just soliciting click-throughs) your results will amaze you!” ~ Dustin W. Stout I’ve noticed something paradoxically interesting across social media platforms. When you focus solely on growing an audience for the benefit of your business, it is often a long-hard climb. However, when you shift toward focusing on using social media to genuinely help others, the business itself…

"Nick has come up with some amazing ideas, he\'s developed and coded it, and made it look great...Nicholas Cardot is one of those guys that is really good at a lot of things and makes it look easy."

− Dino Dogan

"Nick is truly a special talent...But meeting Nick truly helped propel myself and my business forward. He understands the nuances of content creation, brand storytelling and design in a way that creates results."

− Jon Thomas

"Nick is a creative genius. We have worked together on several projects, and he never ceases to amaze me. Nick is very professional, and provides incredible value to his clients. "

− Keith Bloemendaal

"Nicholas...took the time to show me the ropes and help me understand blogging. Nicholas is one of the rare few who really care and it shows in his work."

− Barry Feldman

"Nick is everything that he promises. He's smart, creative and consistent at bringing reliable digital marketing strategies and designs to bloggers in need."

− Seth Waite

"Nicholas Cardot is one of those people you can not easily forget. He possesses a set of complementary skills you seldom find in one individual. "

− Jason Frasca

"His tenacity, work ethic, and professional competence is unmatched. Nicholas always sought more responsibility and continuously volunteered for the hard tasks or missions that no one else wanted."

− SGM Raymond Harris